tag:blogger.com,1999:blog-368028812024-02-18T19:07:49.882-08:00PodcastmattersPodcastmatters offers a professional solution to podcasting. From developing the initial strategy to tracking who consumed your podcast, Podcastmatters can provide expert help.
With over twenty years experience in design, communication and marketing, we are able to identify opportunities for your business and provide solutions to help you communicate your message.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.comBlogger76125tag:blogger.com,1999:blog-36802881.post-17159331866765428242010-06-21T08:27:00.000-07:002010-06-21T08:27:24.677-07:00We have changed our name<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF3DwrzilKgTn3ElVFu5x35IJCroHxzAkBxH79LF9eBPF9iuW-4lKDy26nR_78aKW180S67kk7y7222S_593ooPn2MGioZHANePpFUfEsLn3IvDq2Eqp-WMhkzTsXOriKq2LT5/s1600/fatbuzz_black_300_master.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF3DwrzilKgTn3ElVFu5x35IJCroHxzAkBxH79LF9eBPF9iuW-4lKDy26nR_78aKW180S67kk7y7222S_593ooPn2MGioZHANePpFUfEsLn3IvDq2Eqp-WMhkzTsXOriKq2LT5/s320/fatbuzz_black_300_master.jpg" /></a></div><br />
On the 17th June 2010 Podcastmatters merged with Design Matters and now we are called fatBuzz Ltd.<br />
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Please visit our web site and our new blog at the following links:<br />
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</b><br />
<b><div style="text-align: center;">f<a href="http://www.fatbuzz.com/">atBuzz Web Site</a></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><a href="http://www.fatbuzzblog.blogspot.com/">fatBuzz Blog</a></div></b><br />
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</div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-30501204250089615322010-06-11T09:02:00.000-07:002010-06-14T01:36:33.739-07:00FACEBOOK, July New Media Breakfast Glasgow and Edinburgh<b>8am on Friday 2nd JULY 2010 at No.29, Glasgow</b><br />
<b>8am on Thursday 15th JULY 2010 at The Tower Restaurant, Chambers Street, Edinburgh</b><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgADxIyMp0ZPEvnNOfmBDVGTtRLHEiNUgiJ1-Ddqucnorb7maicIvoLhJw88wIxtdSNxVBq84gNI3MtxqRsC8viq-MKuvivDcOl18flJKV5Zu77HCB7toMk4Dk6UEEKfr_PF5pB/s1600/NewMediaBreakfast_small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgADxIyMp0ZPEvnNOfmBDVGTtRLHEiNUgiJ1-Ddqucnorb7maicIvoLhJw88wIxtdSNxVBq84gNI3MtxqRsC8viq-MKuvivDcOl18flJKV5Zu77HCB7toMk4Dk6UEEKfr_PF5pB/s320/NewMediaBreakfast_small.jpg" /></a></div><span class="Apple-style-span" style="font-weight: bold;">USING FACEBOOK</span><br />
Facebook is without doubt the largest and most popular social network with over 400 million users world wide, it's difficult to avoid it nowadays with such a large following of private and business users.<br />
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Are you getting the most from your Facebook activity? Is your Facebook set up properly for your business; should you use a Group, a Facebook Page, Facebook Causes or, your personal provile? How do you determine your privacy settings? These are all questions we will explore at the next New Media Breakfast.<br />
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<b>FACEBOOK ADVERTISING</b><br />
Facebook advertising is growing everyday in popularity and importance; <a href= "http://www.attacat.co.uk/about-us/the-team/joel/" target= "_blank">Joel Lumsden</a>, the tallest member of the <a href= "http://www.attacat.co.uk/" target="_blank">Attacat Internet Marketing</a> team will make a cameo appearance at this breakfast to talk about why this relatively new platform is generating such a buzz in the online marketing world. He’ll explain how it differs from conventional pay-per-click platforms such as Google AdWords, share examples and tips on how to achieve good returns, look at the incredible demographic profiling available to advertisers and generally give an impassioned call to action for businesses to take advantage of the window of opportunity that Facebook advertising represents.<br />
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<span class="Apple-style-span" style="font-weight: 800;">BOOKING - GLASGOW, 2nd July</span><br />
Early indications are that this will be an extremely popular subject so, please book now to ensure your place.<br />
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<div style="text-align: left;"><img alt="" height="31" src="http://api.ning.com/files/udkdpkPCHt0Qhiauzf9Zv7TmfHSbKlZBf-*64*Y4Fvu5fQJPdJuLTEMH5p7-Y5IlnI0svq8bDBmniwSOQTTxGWMnSqVRZYjj/NewMediaBreakfastGlasgow.gif" width="200" /></div><form action="https://www.paypal.com/cgi-bin/webscr" method="post"><input name="cmd" type="hidden" value="_s-xclick" /> <input name="hosted_button_id" type="hidden" value="7791397" /> <input alt="PayPal - The safer, easier way to pay online." border="0" name="submit" src="https://www.paypal.com/en_US/GB/i/btn/btn_buynowCC_LG.gif" type="image" /> <img alt="" border="0" height="1" src="https://www.paypal.com/en_GB/i/scr/pixel.gif" width="1" /></form><span class="Apple-style-span" style="font-weight: bold;">COMPLIMENTARY FOR 29 MEMBERS</span><br />
<b>This event is complimentary to 29 Members - If you are a member you should <a href="mailto:malcolm@podcastmatters.co.uk" target="_blank">email Malcolm</a> to reserve your place.</b><br />
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<div style="text-align: left;"><img alt="" height="31" src="http://api.ning.com/files/udkdpkPCHt2iDXFEJPPadN1wHXcfHTaFVVJRnWxjzLkkHCRsmPRGXZ1zq*skmQgxnPVpEX9RsSyCYiKPlgClrHYeVxOjg0WJ/NewMediaBreakfastEdinburgh.gif" width="200" /></div><span class="Apple-style-span" style="font-weight: bold;">BOOKING - EDINBURGH, 15th July</span><br />
<div><b><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Early indications are that this will be an extremely popular</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">subject so, please book now to ensure your place.<br />
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</div></b><a href="http://julynewmediabreakfast.eventbrite.com/" target="_blank"><input alt="PayPal - The safer, easier way to pay online." border="0" name="submit" src="https://www.paypal.com/en_US/GB/i/btn/btn_buynowCC_LG.gif" type="image" /> <img alt="" border="0" height="1" src="https://www.paypal.com/en_GB/i/scr/pixel.gif" width="1" /><br />
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</a></div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-38722765107833840952010-06-10T00:51:00.000-07:002010-06-10T00:51:33.408-07:007 Days to go and things are getting delivered...Only 7 days until the launch and we're starting to get "things" delivered to the office. The latest delivery are some wonderful shirts for the launch night from <a href="http://www.nkdclothing.co.uk/">NKD Clothing</a> - who else would you possibly go to for your corporate branded clothing?<br />
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The NKD have advised, assisted, designed and delivered - it's so good to work with companies that do what they say they'll do - thank you Gill, Steph and the rest of the team. And, thank you for your discretion and helping us to keep the name under wraps.<br />
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We will be doing a video about the whole process of choosing and designing the shirts but, Gill's off for a well deserved holiday so we'll get it finished when she gets back (Or, maybe she's leaving the country so she doesn't spill the beans about the new name!).Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-6270785461417883622010-06-09T14:11:00.000-07:002010-06-09T14:13:07.755-07:00Client wins top RBS SE100 social business award in London<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsCoeCpwSGUSaioJZhVo_ca0necYZK8QTB-_T5lLDVcChGPuMkop4gl5IIfA1HwBtX3nRj3kiBmWwDf85l7SjrxxZ2WsPzztUSvJN_-jftm7J6MKFqG2HNtCYETbXHAA9Lq9mD/s1600/Hi+Res+Grow2+(2).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsCoeCpwSGUSaioJZhVo_ca0necYZK8QTB-_T5lLDVcChGPuMkop4gl5IIfA1HwBtX3nRj3kiBmWwDf85l7SjrxxZ2WsPzztUSvJN_-jftm7J6MKFqG2HNtCYETbXHAA9Lq9mD/s200/Hi+Res+Grow2+(2).jpg" width="200" /></a></div>Our clients, <a href="http://www.thegroworganisation.org/">The Grow Organisation UK Ltd</a>, have just been announced as overall winners in the growth category 2009-2010 <a href="http://www.socialenterpriselive.com/section/news/community/20100526/tension-builds-rbs-se100-index-prepares-reveal-%C2%A350000-winners">RBS SE100 Index of social businesses</a> at an awards ceremony in London tonight.<br />
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Congratulations to CEO Alex Cosgrove and all of her team, we enjoy working with you and we had every confidence that your truly fantastic business would triumph. We look forward to working with you as the business continues to 'grow'.<br />
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More on the award and this evening's event to follow.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-58825753692140725202010-05-27T06:53:00.000-07:002010-05-27T06:53:31.013-07:00Vince Update videos - Cup Cakes, Buns and Ginger Beer...Vince is the codename in the office for our name change which will be announced on the 17th June at a special event in <a href="http://podcastmatters.blogspot.com/2010/05/open-invitation-to-no29.html">No.29 (click here to see get an Open Invitation and special offer for membership).</a><br />
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We are now only 21 days away from the launch and things are starting to happen so we've decided to capture some of the preparations and discusiions on video and put them out as short clips between now and the 17th.<br />
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Here are the first two update videos:<br />
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<div style="text-align: center;"><embed allowfullscreen="true" allowscriptaccess="always" bgcolor="#CCCCFF" flashvars="config=http%3A%2F%2Fnetwork.podcastmatters.co.uk%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D1973151%253AVideo%253A13131%26ck%3D-&video_smoothing=on&autoplay=off&hideShareLink=1&isEmbedCode=1" height="260" pluginspage="http://www.macromedia.com/go/getflashplayer" scale="noscale" src="http://static.ning.com/socialnetworkmain/widgets/video/flvplayer/flvplayer.swf?v=201005191535" type="application/x-shockwave-flash" width="456" wmode="opaque"></embed> </div><div style="text-align: center;"><small><a href="http://network.podcastmatters.co.uk/video/video">Find more videos like this on <em>Podcastmatters</em></a></small></div><div style="text-align: center;"><br />
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</div><div style="text-align: center;"><embed allowfullscreen="true" allowscriptaccess="always" bgcolor="#CCCCFF" flashvars="config=http%3A%2F%2Fnetwork.podcastmatters.co.uk%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D1973151%253AVideo%253A13138%26ck%3D-&video_smoothing=on&autoplay=off&hideShareLink=1&isEmbedCode=1" height="260" pluginspage="http://www.macromedia.com/go/getflashplayer" scale="noscale" src="http://static.ning.com/socialnetworkmain/widgets/video/flvplayer/flvplayer.swf?v=201005191535" type="application/x-shockwave-flash" width="456" wmode="opaque"></embed> </div><div style="text-align: center;"><small><a href="http://network.podcastmatters.co.uk/video/video">Find more videos like this on <em>Podcastmatters</em></a></small></div><div style="text-align: center;"><br />
</div><div style="text-align: left;">Thanks to Tim Barlow from <a href="http://www.attacat.co.uk/">Attacat</a> for being a sport in the secod of these videos.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">We've got lots more videos to follow - next one will be Belinda Roberts from <a href="http://www.winningentrepreneurs.co.uk/">Winning Entrepreneurs</a> and, if we're due to meet you in the near future, you might be asked to feature as well!</div><div style="text-align: left;"><br />
</div><div style="text-align: left;">Keep following the blog to get the latest updates.</div><div style="text-align: left;"><br />
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</div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-81647520845084977392010-05-27T05:17:00.000-07:002010-05-27T06:32:50.999-07:00Open invitation to No.29<div class="separator" style="clear: both; text-align: center;"></div><div><div><div><div style="text-align: left;">Attendees at our New Media Breakfast in Glasgow will be familiar with No.29 in Exchange Square where we are fortunate enough to host the event however, you may not have had the chance to see the rest of the club and the facilities it has to offer. Here's a great invitation for you to see the whole place and enjoy a relaxing glass of wine at the same time.</div><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline;"></span><br />
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</div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCJNvuhMbPQ_r7cFXbsLv01a-N40EGiuaPE6ljiHNAK5dGkKsXIU0G2I-p550XubcdAtKQuI5smfpmXZ-E6hSVJEf6EkxlwieJqzDAvmmm-Gct5wiOWGwVlTHGtQ_6NOP9uMgG/s1600/Open+Day.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"></span></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCJNvuhMbPQ_r7cFXbsLv01a-N40EGiuaPE6ljiHNAK5dGkKsXIU0G2I-p550XubcdAtKQuI5smfpmXZ-E6hSVJEf6EkxlwieJqzDAvmmm-Gct5wiOWGwVlTHGtQ_6NOP9uMgG/s1600/Open+Day.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCJNvuhMbPQ_r7cFXbsLv01a-N40EGiuaPE6ljiHNAK5dGkKsXIU0G2I-p550XubcdAtKQuI5smfpmXZ-E6hSVJEf6EkxlwieJqzDAvmmm-Gct5wiOWGwVlTHGtQ_6NOP9uMgG/s320/Open+Day.jpg" /></a></div></div></span></div></div></div><br />
<div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Arial Narrow';"><br />
</span></div>29 Private Members Club would like to Invite you to our “Open House Evening” on Wednesday 16th June from 6pm till 8pm.<br />
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All areas of the Club shall be open so that potential new members can view the venue whilst enjoying a glass of wine and canapés with the compliments of 29.<br />
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Members of the 29 Team shall be on hand to explain the benefits of membership and also show you around.<br />
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New Members will also benefit from our Corporate Discount If you Join up the evening (£110 + VAT per annum)<br />
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Please RSVP to <a href="mailto:ann.patterson@lynnetleisure.com">ann.patterson@lynnetleisure.com</a> or Call Ann on 0141 225 6654 for further informationGordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-87773608848682377592010-05-26T01:40:00.000-07:002010-05-26T01:40:15.815-07:00Social Media Podcast No.20 now available<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihzB6flEdENUDyNa9sq_LTmXuBxgCA_zmkEZbtRP2fgwXjeCA6e_sp5ylhA38ZWVXNSHKN4TgSigJfdygeFEdJuM_OR4AKoLIficGzqv_noYSHcjkgc5G9n14OFxqTZtyTLT4I/s1600/Social_Media72small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihzB6flEdENUDyNa9sq_LTmXuBxgCA_zmkEZbtRP2fgwXjeCA6e_sp5ylhA38ZWVXNSHKN4TgSigJfdygeFEdJuM_OR4AKoLIficGzqv_noYSHcjkgc5G9n14OFxqTZtyTLT4I/s320/Social_Media72small.jpg" /></a></div>In <a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Edition No.20</a> we talk to <a href="http://www.connectedfm.com/our-fm-people/">Iain Murray</a> and <a href="http://www.connectedfm.com/our-fm-people/">Shona Lyttel</a> about <a href="http://www.connectedfm.com/">Connected FM's</a> commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement. We also discuss the reasons for the forthcoming <a href="http://podcastmatters.blogspot.com/2010/05/things-are-starting-to-happen.html">Podcastmatters name change</a> on the 17th June.<br />
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Also mentioned: A rare <a href="http://www.zappos.com/">Zappos</a> mistake and how effectively they dealt with it, John McGuire and <a href="http://phoenixcarclub.ning.com/">Phoenix Car Company's network site</a>, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8grgEvAZ2wfb382jRg1fSgkmL8A6NC2rYulnbihmhDKYEeTfh6xeRHLfSqvtyD0RhPkR08dtf5ws7bRpcBbjlhQO1t_TJnnxpwQk4s0I0GaLIwqnFqlHSilR5OOS_Hao7yrfC/s1600/Attacat+Logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8grgEvAZ2wfb382jRg1fSgkmL8A6NC2rYulnbihmhDKYEeTfh6xeRHLfSqvtyD0RhPkR08dtf5ws7bRpcBbjlhQO1t_TJnnxpwQk4s0I0GaLIwqnFqlHSilR5OOS_Hao7yrfC/s320/Attacat+Logo.jpg" /></a></div>We also talk briefly about the forthcoming New Media Breakfasts in <a href="http://network.podcastmatters.co.uk/page/glasgow-new-media-breakfast">Glasgow</a>, <a href="http://network.podcastmatters.co.uk/page/edinburgh-new-media-breakfast">Edinburgh</a> and <a href="http://network.podcastmatters.co.uk/page/aberdeen-1">Aberdeen</a>. The Glasgow (4th June) and Edinburgh (10th June) breakfasts have <a href="http://www.attacat.co.uk/about-us/the-team/ben/">Ben Rogers</a> of <a href="http://www.attacat.co.uk/">Attacat</a> presenting on Google Analytics and how to get actionable date from your stats. The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and, <a href="http://www.attacat.co.uk/about-us/the-team/tim-barlow/">Tim Barlow</a> form Attacat will discuss Search Engine optimisation and pay-per-click advertising. Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.<br />
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You can find full details on all the breakfast events and booking details <a href="http://network.podcastmatters.co.uk/page/new-media-breakfast-1"><b>here</b></a>.<br />
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You can download the Social Media Podcast from iTunes by clicking <a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936"><b>here</b></a>.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-71674492509980994112010-05-25T05:05:00.000-07:002010-05-25T05:07:51.026-07:00Things are starting to happenToday is a bit of a milestone for Podcastmatters and Design Matters. As you are probably all aware, we are merging the businesses and launching the new company and new name on the 17th June so, why is today important? Today we received our stationery from the printer (who is sworn to secrecy) which is the first time we have seen the new name in print and we are all delighted with the result.<br />
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Seeing the name in print somehow makes it all a bit more real; up until now we have talked about it, we've created the branding, we've even started work on the web site but, actually holding a printed version in your hand seems to move everything on to a new level.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaM_dPmhyphenhyphentR9h3uYdIyJdzo-zBoodkWqr2ibH1RoOplfuELdweruPWw8WyErngBDR5J7hEu7V6fNwaaBDKF4fs8sYpnxa6PJ692nxGnxa2dZ2ynymRCAV-ePirRHKAyV-SYd_7/s1600/Screen+shot+2010-05-25+at+12.47.42.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaM_dPmhyphenhyphentR9h3uYdIyJdzo-zBoodkWqr2ibH1RoOplfuELdweruPWw8WyErngBDR5J7hEu7V6fNwaaBDKF4fs8sYpnxa6PJ692nxGnxa2dZ2ynymRCAV-ePirRHKAyV-SYd_7/s320/Screen+shot+2010-05-25+at+12.47.42.png" width="320" /></a></div><br />
When we first announced the name change we put a countdown clock on the <a href="http://network.podcastmatters.co.uk/">network site</a> with 72 days to go and that seemed like lots of time to get everything done; now it's at 23 days, 20 hours and 12 minutes to go and the "To Do" list seems to be getting longer. The invitations have gone out and plans are well underway (or so I'm told) for the launch event at <a href="http://No.29/">No.29</a>, if everything goes to plan that will be a great night.<br />
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The whole experience of changing the name has been great. Over the past 24 years we've helped many organisations with their branding from start-up businesses to companies wishing to rebrand but strangely we've never actually been involved in quite such a radical change as this. After the 17th June we will probably share more about this whole experience in the blog and on the <a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Social Media Podcast</a> and, if you are changing your name, we'll be happy to share our experience in detail with you.<br />
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Please keep following the blog for more updates as the 17th draws closer, it's exciting times for us and we would like to share them with you.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-62166150597878216842010-05-17T08:25:00.000-07:002010-05-17T10:11:10.602-07:00New Media Breakfasts in Glasgow, Edinburgh and Aberdeen<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSzK3kfZIhIwTADv4clMnEvcKOK_o1E36_c5KTrZhhOSDyccKZKsQpBPSJx82r6XkL3W6rinmBAwt2Q3Zozn-ic4VAGpsNxD4IvoPaGuspx1fFmnYulX1soRVlUxslBGBqcHHF/s1600/NewMediaBreakfast_small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSzK3kfZIhIwTADv4clMnEvcKOK_o1E36_c5KTrZhhOSDyccKZKsQpBPSJx82r6XkL3W6rinmBAwt2Q3Zozn-ic4VAGpsNxD4IvoPaGuspx1fFmnYulX1soRVlUxslBGBqcHHF/s320/NewMediaBreakfast_small.jpg" /></a></div><span style="font-family: Arial;"><span style="font-size: 12px;">We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen. Firstly the dates and venues:<br />
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<span style="font-family: Arial;"><span style="font-size: 12px;"><b>Glasgow</b> - 4th June, 8am at <a href="http://www.29glasgow.com/">No.29 Members Club</a>, Royal Exchange Square Glasgow<br />
<b> Edinburgh</b> - 10th June 8am at <a href="http://www.tower-restaurant.com/">The Tower Restaurant,</a> Chambers Street, Edinburgh<br />
<b> Aberdeen</b> - 9th June venue to be confirmed<br />
</span><br />
<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-family: monospace; line-height: 15px; white-space: pre-wrap;">The topic for the Glasgow and Edinburgh breakfasts will be:</span></span></span><br />
<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"></span><br />
<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"><b> Actionable Insights with Google Analytics</b><br />
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.<br />
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The breakfast will look at the following:<br />
· Importance of setting KPIs<br />
· Tagging & segmenting different traffic sources<br />
· Identifying weak & strong pages within your site<br />
· The dangers of averages!<br />
· What visitor information can tell you<br />
· Optimising online & offline advertising<br />
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If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.<br />
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<b> About the speaker:</b><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJL1d7hPoIHPaZaZfH4beBvrXqatSYa1y2yDdFgEmIet757LswU05ewjrdGC9tRnQr71tCyU-ZVkpSnXpDds_k0ngN6YLPzv1i-jrUMNTM-PUQ_j6LsjsnQC7Evxm8KLGeYFtH/s1600/Attacat+Logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJL1d7hPoIHPaZaZfH4beBvrXqatSYa1y2yDdFgEmIet757LswU05ewjrdGC9tRnQr71tCyU-ZVkpSnXpDds_k0ngN6YLPzv1i-jrUMNTM-PUQ_j6LsjsnQC7Evxm8KLGeYFtH/s320/Attacat+Logo.jpg" /></a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJL1d7hPoIHPaZaZfH4beBvrXqatSYa1y2yDdFgEmIet757LswU05ewjrdGC9tRnQr71tCyU-ZVkpSnXpDds_k0ngN6YLPzv1i-jrUMNTM-PUQ_j6LsjsnQC7Evxm8KLGeYFtH/s1600/Attacat+Logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: Arial;"><span style="font-size: 12px;"><br />
<span class="Apple-style-span" style="font-family: 'Arial Unicode MS'; font-size: medium;"></span>Ben Rogers is a Director of <a href="http://www.attacat.co.uk/">Attacat Internet Marketing</a>, the Edinburgh-based search engine and internet marketing firm.<br />
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<span class="Apple-style-span" style="font-family: 'Arial Unicode MS'; font-size: medium;"></span>Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.<br />
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Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.<br />
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Ben Rogers on <a href="http://uk.linkedin.com/in/benrogers00">LinkedIn</a><br />
Ben Rogers on <a href="http://twitter.com/attacatben">Twitter</a><br />
Ben Rogers on the <a href="http://www.attacat.co.uk/about-us/the-team/ben/">Attacat Website</a><br />
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<b><a href="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=WCCPLDMAW23HY"> Click here to book the Glasgow New Media Breakfast</a></b><br />
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<span style="font-family: Arial;"><span style="font-size: 12px;">COMPLIMENTARY FOR 29 MEMBERS <br />
This event is complimentary to 29 Members - If you are a member you should email <a href="mailto:malcolm@podcastmatters.co.uk">Malcolm</a> to reserve your place.<br />
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<b><a href="http://junenewmediabreakfast.eventbrite.com/"> Click here to book the Edinburgh New Media Breakfast</a></b><br />
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<b><span class="Apple-style-span" style="color: #b45f06;"> ABERDEEN BREAKFAST 9th June</span><br />
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1st Session</b></span></span><br />
<span style="font-family: Arial;"><span style="font-size: 12px;"><b>SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING</b> <br />
Presented by <a href="http://www.attacat.co.uk/about-us/the-team/tim-barlow/">Tim Barlow, Attacat Ltd</a><br />
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Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.<br />
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We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:<br />
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• Sponsored links<br />
• Regular "natural" results<br />
• Maps/Local<br />
• Shopping Results<br />
• Video<br />
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We'll also examine some of the current trends towards more personalised results and social search.<br />
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<b> About the speaker:</b><br />
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.<br />
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Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),<br />
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Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.<br />
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This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.<br />
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Tim speaks regularly at Chamber of Commerce events.<br />
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<b>2nd Session</b></span></span><br />
<span style="font-family: Arial;"><span style="font-size: 12px;"><b>CAN PODCASTING HELP YOR BUSINESS?</b><br />
Presented by Gordon White, <a href="http://www.podcastmatters.co.uk/">Podcastmatters Ltd</a><br />
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Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.<br />
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We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.<br />
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This session will look at the following:<br />
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• What is a podcast?<br />
• What is RSS and how does it work?<br />
• Different types of podcast content<br />
• Audio and Video Podcasts - what are they?<br />
• Different ways to make a podcast - Agency and in-house<br />
• How it can help your business<br />
• What does it cost?<br />
• How long does it take?<br />
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We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.<br />
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<b> Organisers:</b><br />
The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.<br />
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<b> Cost:</b><br />
We are applying a nominal £25 charge for attendance and any profits from this event will be donated to <a href="http://clanhouse.org/cms/">CLAN (Cancer Link Aberdeen and North)</a>.<br />
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<b> More Information:</b><br />
For any further information please email <a href="mailto:n.murray@empirehr.com">Nicki Murray</a> or telephone 01224 701383.<br />
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Timetable for the Event:<br />
07.00 Tea/Coffee on Arrival<br />
07.30 Search Engine Optimisation and Pay Per Click Marketing<br />
08.15 Tea/Coffee/Bacon Rolls and Networking<br />
08.45 Can Podcasting Help Your Business?<br />
09.30 Questions & Answers<br />
10.00 Close<br />
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<b><a href="ttp://newmediabreakfastaberdeen.eventbrite.com/"> Click here to book the Aberdeen New Media Breakfast</a></b><br />
</span></span> </span> <span class="Apple-style-span" style="font-family: Arial; font-size: small;"></span> <span class="Apple-style-span" style="font-family: Arial; font-size: small;"></span></span></span><br />
<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"><b><br />
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<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 12px;"><b><br />
</b></span></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-53708170722276327122010-05-11T09:55:00.000-07:002010-05-11T09:55:08.901-07:00Social Media Podcast goes Top 10<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6FdPCRRiAYOwdx_97kid5514prJlo36VWyyFQ5K_92emB3dbfjn-S-GckzyvFoK_J-DX25Xj384cqgwiT7KiKKoVo-f5bKLf4x6ykE5Mt-TNttFWnG4TNFCYoKXpsY8pxacFM/s1600/Social+Media+Podcast+No.6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6FdPCRRiAYOwdx_97kid5514prJlo36VWyyFQ5K_92emB3dbfjn-S-GckzyvFoK_J-DX25Xj384cqgwiT7KiKKoVo-f5bKLf4x6ykE5Mt-TNttFWnG4TNFCYoKXpsY8pxacFM/s400/Social+Media+Podcast+No.6.jpg" width="400" /></a></div><br />
Delighted to see that the Social Media Podcast has gone to No.6 in the Audio Podcasting category of iTunes and, No.7 in the combined Audio and Video Podcasting category. It started the day at No.39 & No.63 respectively.<br />
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If you want to know why, you should be coming the the New Media Breakfast at the Tower Restaurant in Edinburgh on Thursday this week - all will be revealed!<br />
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Full details and booking info for the Breakfast are <a href="http://network.podcastmatters.co.uk/page/edinburgh-new-media-breakfast"><b>here</b></a><br />
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Download or subscribe to the Social Media Podcast <a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936"><b>here</b></a>.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-38470739338388559982010-05-11T04:35:00.000-07:002010-05-11T04:35:35.955-07:00Social Media Podcast No.19 now available<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: 12px;"></span><br />
<div class="item_description" style="font-size: 1em; line-height: 1.25em; margin-left: 10px; margin-right: 10px;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC5qms2_091ol2IIsJWReVPjxle9XE-6Q0DOttZAfJwfbXs6sveoWujvWZ5iEWSyAm3cDz6lZum0hWV9BoEjj3pz6NbmRQJYTRBkgSzaWhOF9Qqh3dlGrnsOlKqv3Q3VRjSxUa/s1600/Social_Media72small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC5qms2_091ol2IIsJWReVPjxle9XE-6Q0DOttZAfJwfbXs6sveoWujvWZ5iEWSyAm3cDz6lZum0hWV9BoEjj3pz6NbmRQJYTRBkgSzaWhOF9Qqh3dlGrnsOlKqv3Q3VRjSxUa/s320/Social_Media72small.jpg" /></a></div>In edition 19 <a href="http://network.podcastmatters.co.uk/profile/GordonWhite?xg_source=profiles_memberList">Gordon White</a>, <a href="http://network.podcastmatters.co.uk/profile/KyleMurdoch?xg_source=profiles_memberList">Kyle Murdoch</a>, <a href="http://uk.linkedin.com/in/iainamurray">Iain Murray</a> and Shona Lyttel chat about the iPad 3G tariffs and whether it's really worth taking a 3G package. We also discuss the dangers of exceeding the monthly bandwidth charge and how we've been caught out in the past. Iain does his usual look at gadgets and Apps and explains why his shiny new HTC Legend has been fired in the space of one episode of the podcast!<br />
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We hear from <a href="http://network.podcastmatters.co.uk/profile/TimBarlow?xg_source=profiles_memberList">Tim Barlow</a> at <a href="http://www.attacat.co.uk/">Attacat</a> who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.<br />
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You can download or subscribe to the podacst <a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936"><b>here</b></a><br />
<div><br />
</div></div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-62615203791127058782010-04-19T11:15:00.000-07:002010-04-19T11:19:57.467-07:00Social Media Podcast No.18 - The Digital Economy Act<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_BRhgPw2KOZrWX6J_J3YceBemmiXCExASj1cmknjzJkLUo4kO0ZZrKXPdHbwGMjl_DCQAA-4Fe6WAZxuzhXZ-60kj79nZjQTa0tfyOEhPRjSaLZaCoX548eH8L3ACajsA8XL1/s1600/Social_Media72small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_BRhgPw2KOZrWX6J_J3YceBemmiXCExASj1cmknjzJkLUo4kO0ZZrKXPdHbwGMjl_DCQAA-4Fe6WAZxuzhXZ-60kj79nZjQTa0tfyOEhPRjSaLZaCoX548eH8L3ACajsA8XL1/s320/Social_Media72small.jpg" /></a></div><span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: 12px; line-height: 15px;">The Digital Economy Act went through parliament under the "was up" procedure - in this episode we speak to Valerie Surgenor, IT Lawyer with <a href="http://www.macroberts.com/">Macroberts</a> who explains the "wash up" procedure and some of the key aspects of the Digital Economy Act. Valerie explains where she forsees issues with the act and explains a little about the procedure for making future amendments.</span><br />
<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><a href="http://media.libsyn.com/media/podcastmatters/Social_Media_Podcast_No.18.mp3">Listen to the podcast</a></span></span><br />
<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe to the Social Media Podcast</a></span></span><br />
<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: small;"><span class="Apple-style-span" style="font-size: 12px; line-height: 15px;"><a href="http://itunes.apple.com/gb/app/podcastmatters/id351846567?mt=8">Download the iPhone App</a></span></span>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-13442778455807475492010-04-18T09:19:00.000-07:002010-04-18T09:19:26.980-07:00Can podcasting work for you?<!--StartFragment--> <br />
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">Podcasting is something everyone can do; no need for expensive equipment or dedicated facilities, podcasting is now within the capabilities of anyone with a newish computer or even a 3G mobile device. But, why should you podcast? Will it work for you? What kind of podcast should you do? If you want the answers to these questions and more, take my advice and go along to one, or both, of the podcasting events taking place in Glasgow in the next couple of weeks.<o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifhVhSaZj_PoPcfjTUdlzOB_1i8I69Fa9D0dDJwYecC1HmMTkVfuqVGU4EsxNhkUFON41OzKfypy-qVHxfkxg21aP1hj0JmZIqynZ3imImMJwO3NWYBUFUMN7NZ9jvoc4SZQpF/s1600/Contently+Manage+Blog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifhVhSaZj_PoPcfjTUdlzOB_1i8I69Fa9D0dDJwYecC1HmMTkVfuqVGU4EsxNhkUFON41OzKfypy-qVHxfkxg21aP1hj0JmZIqynZ3imImMJwO3NWYBUFUMN7NZ9jvoc4SZQpF/s320/Contently+Manage+Blog.jpg" /></a></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">The first of these is this Wednesday at the <a href="http://www.contently-managed.com/blog/2010/04/12/scottish-social-media-dinner-glasgow-april-21-podcasts-matter-25/">Scottish Social Media Dinner</a> at the Urban Grill & Brasserie from 6.30pm.<span style="mso-spacerun: yes;"> </span>There will be three very interesting speakers and many people (some expert, some beginners, some just wanting to find out more) at the dinner and, no matter what your current knowledge, there will be something of interest to you. </span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: ArialUnicodeMS;"><br />
</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">Full details of the Scottish Social Media Dinner and booking information are on <a href="http://www.contently-managed.com/blog/2010/04/12/scottish-social-media-dinner-glasgow-april-21-podcasts-matter-25/">Craig McGill's Contently Managed blog</a>. Alternatively, you can book your place <b><a href="https://www.paypal.com/uk/cgi-bin/webscr?cmd=_flow&SESSION=juG3Uz058b6XMMW5BtPkaqfs1eXW-1BADt2HbQru7JjNQHMEMSG6ODoJZty&dispatch=50a222a57771920b6a3d7b606239e4d529b525e0b7e69bf0224adecfb0124e9b5efedb82468478c6e115945fd0658595b0be0417afd2208f">here</a></b>.<o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHPB_MkV4MPMo8X3o-SkRSAMz-7NdlN8KYbAkKnxut0igiXR0O7-td1kh_im5JXA5hO5Kp8UIJX7xVvDMdzXb7OF3bDdnOXC1uLEKY33SE2Pyj6URJcuZOD3Xsg6DzAR8Y0ebx/s1600/NewMediaBreakfast_small.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHPB_MkV4MPMo8X3o-SkRSAMz-7NdlN8KYbAkKnxut0igiXR0O7-td1kh_im5JXA5hO5Kp8UIJX7xVvDMdzXb7OF3bDdnOXC1uLEKY33SE2Pyj6URJcuZOD3Xsg6DzAR8Y0ebx/s320/NewMediaBreakfast_small.jpg" /></a></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">The second podcasting event this month is at the <a href="http://network.podcastmatters.co.uk/page/glasgow-new-media-breakfast">Glasgow New Media Breakfast</a> at No.29 on 30th April. The breakfast meeting will explore why you might consider podcasting and different styles you might employ.<span style="mso-spacerun: yes;"> </span>In addition, it will look at the equipment you can use (and most probably have already), where to publish your content, how to promote your show and the cost involved.<o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: ArialUnicodeMS;"><br />
</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: ArialUnicodeMS;">Full details of the <a href="http://network.podcastmatters.co.uk/page/glasgow-new-media-breakfast">New Media Breakfast</a> and booking details are available here. Alternatively you can go directly to the booking page <b><a href="https://www.paypal.com/uk/cgi-bin/webscr?cmd=_flow&SESSION=s7OPAZ8vMfMgXgejzPIXHMRWtNRwM-DMJJGe8nkOeKVi_6ckOitnrKL5KU4&dispatch=50a222a57771920b6a3d7b606239e4d529b525e0b7e69bf0224adecfb0124e9b5efedb82468478c6e115945fd0658595b0be0417afd2208f">here</a></b>.</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">If you’re interested in finding out about podcasting, go along to at least one of these events and talk to some people who are already doing it and, who are happy to help with your questions.<span style="mso-spacerun: yes;"> </span>Personally, I would recommend going to both and really get a cross section of views. <o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal"><span lang="EN-US" style="font-family: ArialUnicodeMS; mso-ansi-language: EN-US;">Neither of these events is for profit; both have been organised to help you understand podcasting and help you to make up your own mind if it can help your business.</span><o:p></o:p></div><!--EndFragment-->Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-69439033529375670722010-04-16T10:03:00.000-07:002010-04-16T10:20:10.343-07:00The iPad - Two weeks on...<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZ1a6YribyXUmt0L_MoIWSvmCuVhFlFo1eEloPUdKRWY256tg6hodBqWnE8cvTuhJAAO-HgMEsg2oLVun3a4Gn-0zv03mtV4-mnJ2qSsvuXf2fVLn4dbCCNOrvoHwVfsrx82D/s1600/iPad.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZ1a6YribyXUmt0L_MoIWSvmCuVhFlFo1eEloPUdKRWY256tg6hodBqWnE8cvTuhJAAO-HgMEsg2oLVun3a4Gn-0zv03mtV4-mnJ2qSsvuXf2fVLn4dbCCNOrvoHwVfsrx82D/s200/iPad.jpg" width="200" /></a></div>We've been using the iPad for two weeks now and, if you listened to the <a href="http://tinyurl.com/socialmediapodcast">Social Media Podcast</a> review, you'll know that we concluded that it was a very cool and beautifully designed toy. We have shown it to many people now and most feel the same way - whether it's useful or not people still want one.<br />
<br />
Well that was then. We used the iPad in a client meeting on Wednesday and suddenly we realised it is the most remarkable tool for presentations, especially if it's a web based topic you're talking about. The ability to pass the iPad to the client, the ability to find a web site and flip it over to show the client and, the speed at which it works makes it a truly fantastic meeting room device. No need to get the laptop screen at the right angle for someone else to view and no need to huddle round the screen, it was a genuine eye opener.<br />
<br />
Battery life is amazing and it makes you wonder why the iPhone is so bad. After a one hour meeting and constant use the battery was still 92%. The iPad doesn't seem to heat up either, maybe someone can explain why that is?<br />
<br />
We weren't looking to justify the purchase price but, it's nice when suddenly something you were happy to own as a gadget becomes a truly useful and impressive work tool.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com6tag:blogger.com,1999:blog-36802881.post-44050053890372288872010-04-08T17:47:00.000-07:002010-04-08T17:47:26.620-07:00Social Media Podcast goes to No.1 on iTunes<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrwYAs94f6dGAKpIhd4Fc-ReJG-q-Mprd10HW2QpCA7tvJhpNGYoEuQDORd5PvLYNTaNEUJtND5adpuZyztciiKJsilAsNDlAKpuBmbUX-Z3nzogrnSjlqEoNNnsKjM8dT46vo/s1600/Social+Media+Podcast+No.1.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrwYAs94f6dGAKpIhd4Fc-ReJG-q-Mprd10HW2QpCA7tvJhpNGYoEuQDORd5PvLYNTaNEUJtND5adpuZyztciiKJsilAsNDlAKpuBmbUX-Z3nzogrnSjlqEoNNnsKjM8dT46vo/s320/Social+Media+Podcast+No.1.gif" /></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We are delighted that the Social Media Podcast No.17 has gone to No.1 in the podcasting category for Audio and combined Audio & Video charts on iTunes in less than 24 hours.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">The panel consists of <a href="http://twitter.com/techmeerkat">Valerie Surgenor</a>, IT Lawyer with <a href="http://www.macroberts.com/">MacRoberts</a>, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man <a href="http://twitter.com/iain_murray">Iain Murray</a>, CEO with Connectedfm, <a href="http://twitter.com/AlexDobbie">Alex Dobbie</a>, Designer in Residence, Glasgow School of Art, <a href="http://network.podcastmatters.co.uk/profile/KyleMurdoch?xg_source=profiles_memberList">Kyle Murdoch</a> and <a href="http://network.podcastmatters.co.uk/profile/GordonWhite?xg_source=profiles_memberList">Gordon White</a> from <a href="http://network.oodcastmatters.co.uk/">Podcastmatters</a>.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We also chat with <a href="http://twitter.com/JohnMcGlynn">John McGlynn</a> of the <a href="http://www.airlinkgroup.com/">Airlink Group</a> who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We also talk briefly about the proposed name change at <a href="http://www.podcastmatters.co.uk/">Podcastmatters Ltd</a> which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Finally we catch up with <a href="http://twitter.com/colingilchrist">Colin Gilchrist</a> to talk about the Edinburgh Coffee Mornings and the <a href="http://www.tinyurl.com/newmediabreakfast">Edinburgh New Media Breakfast.</a></div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe to the podcast here and it will download</a></b></div><div><b><br />
</b></div></div><div></div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-92034920542503511672010-04-08T17:08:00.000-07:002010-04-08T17:10:40.139-07:00iPad Review Podcast goes to No.2<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ5vSCieLRdwMT7FK_9_b9_5rJC-Dy5rHS7yBmE0ULCMEkjN817qk5b1HXaw4ZXA8lcBb_oQxbuEgA12isdmW8k_Ufqy3T3bJYDNnjZlLMzEAi6UDkjqvz4ahkl1R-8FZ8zMQo/s1600/Social+Media+Podcast+No.2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ5vSCieLRdwMT7FK_9_b9_5rJC-Dy5rHS7yBmE0ULCMEkjN817qk5b1HXaw4ZXA8lcBb_oQxbuEgA12isdmW8k_Ufqy3T3bJYDNnjZlLMzEAi6UDkjqvz4ahkl1R-8FZ8zMQo/s320/Social+Media+Podcast+No.2.jpg" width="320" /></a></div><br />
We are delighted that the Social Media Podcast No.17 has gone to No.2 in the podcasting category for Audio and combined Audio & Video charts on iTunes in less than 24 hours.<br />
<br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">The panel consists of <a href="http://twitter.com/techmeerkat">Valerie Surgenor</a>, IT Lawyer with <a href="http://www.macroberts.com/">MacRoberts</a>, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man <a href="http://twitter.com/iain_murray">Iain Murray</a>, CEO with Connectedfm, <a href="http://twitter.com/AlexDobbie">Alex Dobbie</a>, Designer in Residence, Glasgow School of Art, <a href="http://network.podcastmatters.co.uk/profile/KyleMurdoch?xg_source=profiles_memberList">Kyle Murdoch</a> and <a href="http://network.podcastmatters.co.uk/profile/GordonWhite?xg_source=profiles_memberList">Gordon White</a> from <a href="http://network.oodcastmatters.co.uk/">Podcastmatters</a>.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We also chat with <a href="http://twitter.com/JohnMcGlynn">John McGlynn</a> of the <a href="http://www.airlinkgroup.com/">Airlink Group</a> who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">We also talk briefly about the proposed name change at <a href="http://www.podcastmatters.co.uk/">Podcastmatters Ltd</a> which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Finally we catch up with <a href="http://twitter.com/colingilchrist">Colin Gilchrist</a> to talk about the Edinburgh Coffee Mornings and the <a href="http://www.tinyurl.com/newmediabreakfast">Edinburgh New Media Breakfast.</a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><b><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe to the podcast here and it will download</a></b></div><div><b><br />
</b></div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-11385370322992229162010-04-08T03:03:00.000-07:002010-04-08T03:06:19.689-07:00Social Media Podcast - The iPad<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: 12px; line-height: 15px;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsq2nE7SSDaVzwRjzhFXDCYwKzsvG81flAprbDbRVxpp_mQkpeIHW30aDUYZaeHkt7P4eK4kRO0EUivcC80VAUwVqqVhsiJARSoboTgWgKXKfcftsfHr6UtFcZ9DTlHtXyvWxqNw/s1600/iPad.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsq2nE7SSDaVzwRjzhFXDCYwKzsvG81flAprbDbRVxpp_mQkpeIHW30aDUYZaeHkt7P4eK4kRO0EUivcC80VAUwVqqVhsiJARSoboTgWgKXKfcftsfHr6UtFcZ9DTlHtXyvWxqNw/s200/iPad.jpg" width="200" /></a></div>We were lucky enough to get one of the first iPads in Scotland, less than 24 hours after it was launched in the USA so we got a panel together to try it out, discuss the features and, chat about whether there really is a market for this type of device.<br />
<br />
The panel consists of <a href="http://twitter.com/techmeerkat">Valerie Surgenor</a>, IT Lawyer with <a href="http://www.macroberts.com/">MacRoberts</a>, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man <a href="http://twitter.com/iain_murray">Iain Murray</a>, CEO with Connectedfm, <a href="http://twitter.com/AlexDobbie">Alex Dobbie</a>, Designer in Residence, Glasgow School of Art, <a href="http://network.podcastmatters.co.uk/profile/KyleMurdoch?xg_source=profiles_memberList">Kyle Murdoch</a> and <a href="http://network.podcastmatters.co.uk/profile/GordonWhite?xg_source=profiles_memberList">Gordon White</a> from <a href="http://network.oodcastmatters.co.uk/">Podcastmatters</a>.<br />
<br />
We also chat with <a href="http://twitter.com/JohnMcGlynn">John McGlynn</a> of the <a href="http://www.airlinkgroup.com/">Airlink Group</a> who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.<br />
<br />
We also talk briefly about the proposed name change at <a href="http://www.podcastmatters.co.uk/">Podcastmatters Ltd</a> which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.<br />
<br />
Finally we catch up with <a href="http://twitter.com/colingilchrist">Colin Gilchrist</a> to talk about the Edinburgh Coffee Mornings and the <a href="http://www.tinyurl.com/newmediabreakfast">Edinburgh New Media Breakfast.</a><br />
<br />
<b><a href="http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936">Subscribe to the podcast here and it will download</a></b><br />
<b><br />
</b><br />
<b><br />
</b>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-53450531632430207542010-04-07T18:15:00.000-07:002010-04-21T00:56:30.775-07:00What you need to know about Podcasting & try the Apple iPadGLASGOW NEW MEDIA BREAKFAST<br />
<b>ALL YOU NEED TO KNOW ABOUT PODCASTING and TRY THE NEW APPLE iPAD</b><br />
<span class="Apple-style-span" style="font-size: small; font-weight: bold;">8am on 30th APRIL 2010 at No.29, Glasgow</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXCmYeClg5e2dzWZj-3RTAQ1eUPV1hWK2IsauFez3ehEJaQRLhLmtqyIaoIPVzIvZU5gxB4grOToLdFOnRy0OFV2XR2-u7Fa_01WT1OZVJ3TNA_PZRZhpn6gmZSfsu2tDw0lvd/s1600/iPad.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXCmYeClg5e2dzWZj-3RTAQ1eUPV1hWK2IsauFez3ehEJaQRLhLmtqyIaoIPVzIvZU5gxB4grOToLdFOnRy0OFV2XR2-u7Fa_01WT1OZVJ3TNA_PZRZhpn6gmZSfsu2tDw0lvd/s200/iPad.jpg" width="200" /></a></div>Podcasts are one of the most intimate forms of communication, they offer the opportunity for you to talk dirctly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcast such as Audio, Enhanced Audio and Video and, time permitting, we will attempt to make a podcast during the breakfast featuring interviews with some of the attendees.<br />
<br />
We will also have the new Apple iPad on display and you will get the opportunity to try it for yourself during the meeting.<br />
<br />
The breakfast will look at the following:<br />
<br />
• What is a podcast?<br />
• What is RSS and how does it work?<br />
• Different types of podcast content<br />
• Audio, Enhanced and Video Podcasts - what are they?<br />
• Different ways to make a podcast - Agency and in-house<br />
• What does it cost?<br />
• How long does it take?<br />
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We'll also look at some of the companies that are using podcasts and what they do with them<br />
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<span class="Apple-style-span" style="font-weight: bold;">About the speaker:</span><br />
This breakfast will be presented by the Podcastmatters team<br />
<br />
The New Media Breakfast Glasgow is on the 30th April at No.29, Royal Exchange Square, Glasgow. You can book your place below.<br />
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<b>COMPLIMENTARY FOR 29 MEMBERS </b><br />
This event is complimentary to 29 Members - If you are a member you should email <a href="mailto:malcolm@podcastmatters.co.uk">Malcolm</a> to reserve your place.<br />
<br />
<div style="text-align: left;"><img alt="" height="31" src="http://api.ning.com/files/udkdpkPCHt0Qhiauzf9Zv7TmfHSbKlZBf-*64*Y4Fvu5fQJPdJuLTEMH5p7-Y5IlnI0svq8bDBmniwSOQTTxGWMnSqVRZYjj/NewMediaBreakfastGlasgow.gif" width="200" /></div><form action="https://www.paypal.com/cgi-bin/webscr" method="post"><input name="cmd" type="hidden" value="_s-xclick" /> <input name="hosted_button_id" type="hidden" value="7791397" /> <input alt="PayPal - The safer, easier way to pay online." border="0" name="submit" src="https://www.paypal.com/en_US/GB/i/btn/btn_buynowCC_LG.gif" type="image" /> <img alt="" border="0" height="1" src="https://www.paypal.com/en_GB/i/scr/pixel.gif" width="1" /></form><b>COMPLIMENTARY FOR 29 MEMBERS</b> <b><br />
This event is complimentary to 29 Members - If you are a member you should <a href="mailto:malcolm@podcastmatters.co.uk" target="_blank">email Malcolm</a> to reserve your place.</b><br />
<div>I look forward to seeing you on the 30th.<br />
<br />
<br />
</div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-82416632650029070502010-04-05T04:28:00.000-07:002010-04-05T04:28:07.997-07:00Social Media Wallpaper for iPad<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK6TG1cPCM3gfuTBe5qwqxYMi5TvsttKNRL38bykgLxTASArWcUOXx5Oj21EHwrZIQZTGJgMTguvrSXgDACJ1eRgcgjN6-NoAgCtZK9Q4VqdmFmOftJ0Govnf8n8zcEwilKQQu/s1600/iPad+Social+Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK6TG1cPCM3gfuTBe5qwqxYMi5TvsttKNRL38bykgLxTASArWcUOXx5Oj21EHwrZIQZTGJgMTguvrSXgDACJ1eRgcgjN6-NoAgCtZK9Q4VqdmFmOftJ0Govnf8n8zcEwilKQQu/s320/iPad+Social+Media.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>This is a Social Media Wallpaper I have created for my iPad, feel free to use it yourself and please follow me on Twitter @gordonwhiteGordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com3tag:blogger.com,1999:blog-36802881.post-24435471668044058152010-04-04T13:05:00.000-07:002010-04-04T18:02:01.454-07:00My new iPad<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjraxBfDBWEMnozxRXUdXPheEMlCyntckoU5rGB_2GQH1O6T5Msvk1wwd8rxH7O38FCHl8TZSsGJmc8i9b6L5UKQtysh5QYsnMj_YzdLsUc3XWATny2kR-hRzGEi2N0gj7a1Q0z/s1600/photo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjraxBfDBWEMnozxRXUdXPheEMlCyntckoU5rGB_2GQH1O6T5Msvk1wwd8rxH7O38FCHl8TZSsGJmc8i9b6L5UKQtysh5QYsnMj_YzdLsUc3XWATny2kR-hRzGEi2N0gj7a1Q0z/s200/photo.jpg" width="150" /></a></div>This is the first blog post made from my new iPad and what a lovely thing it is. We are doing a review of the iPad in our next Social Media Podcast to be recorded on Tuesday afternoon and we are looking for one more member of our review panel for the recording. If you would like to take part, please <a href="mailto:gordon@designmattersgroup.com">email me</a> to say you are interested.<br />
<br />
The podcast will probably be recorded late afternoon or early evening.<br />
<br />
That's all for now, I'm off to explore what else it can do.Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com2tag:blogger.com,1999:blog-36802881.post-9521763023837733542010-03-26T09:26:00.000-07:002010-03-26T10:39:12.166-07:00What a good breakfastWe had a great turnout for the New Media Breakfast in Glasgow this morning with a fantastic insight to Search Engine Optimisation and Pay-Per-Click advertising from Tim Barlow from <a href="http://www.attacat.co.uk/">Attacat<br />
</a>.<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVdBWtSFsy_BLNT76ImlHVKxbc7kXMXIT50aOhbMm-i6uvElEwvt8EYDffvPo3y_UcCO3ZFHtmT8ft8yqWvBgYahGYVUjPxPijmUyehNBOpYmZjbUBRQWOxQMw5LXu9qdDmHiy/s1600/Attacat+Logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVdBWtSFsy_BLNT76ImlHVKxbc7kXMXIT50aOhbMm-i6uvElEwvt8EYDffvPo3y_UcCO3ZFHtmT8ft8yqWvBgYahGYVUjPxPijmUyehNBOpYmZjbUBRQWOxQMw5LXu9qdDmHiy/s320/Attacat+Logo.jpg" /></a></div>Tim has done a great blog post on the event and taken the time to post some of the many Twitter messages sent before, during and after the event.<br />
<br />
Please take a moment to read Tim's blog post <a href="http://www.attacat.co.uk/brain/ppc-and-seo-new-media-breakfast-in-glasgow-round-up/">here</a>.<br />
<br />
Tim will be doing the same presentation at the Edinburgh New Media Breakfast on the 15th April at The Tower Restaurant in Edinburgh. If you would like to come along please book <a href="http://aprilnewmediabreakfast.eventbrite.com/">here</a>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com1tag:blogger.com,1999:blog-36802881.post-21298649981581539192010-03-20T05:22:00.000-07:002010-03-20T05:22:39.475-07:00Want to know the truth about Search Optimisation?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaR160x2ORKmkFzu9x-_o4Hz2KIxTwEh-zqDe3TuH_8uY9xUGi_qwdQQTLJzyerTk_FBML96VlbfeK9b78fb8VIVhOTJjK0Taus6nZFlaN_bpE7-1j7Ovx_htskx53uDdujzcy/s1600-h/Attacat+Logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaR160x2ORKmkFzu9x-_o4Hz2KIxTwEh-zqDe3TuH_8uY9xUGi_qwdQQTLJzyerTk_FBML96VlbfeK9b78fb8VIVhOTJjK0Taus6nZFlaN_bpE7-1j7Ovx_htskx53uDdujzcy/s320/Attacat+Logo.jpg" /></a></div>I had a very pleasant lunch yesterday with <a href="http://network.podcastmatters.co.uk/profile/TimBarlow?xg_source=profiles_memberList">Tim Barlow</a> and some of the team at <a href="http://www.attacat.co.uk/">Attacat</a>, a great bunch with lots of knowledge, expertise, and enthusiasm. Naturally, the conversation was focused around social media and search optimisation and it occurred to me that perhaps companies could be so wrapped up in adopting new 'sexy' social media tools that they forget about search optimisation.<br />
<br />
Search is still the primary method by which someone will find your web site and it shouldn't be overlooked. In fact, you could argue that it is more important than ever; the increase in businesses using social media platforms in addition to their tradition web site could mean it's getting more difficult to be noticed on search engines.<br />
<br />
I also think it's a particular area of new media that gets a bad name; everyday I get emails promising me a No.1 listing on Google, how can they possibly promise this? People ask many questions about search optimisation:<br />
<br />
• What do search optmisation companies actually do?<br />
• Why do I have to keep optimising my site?<br />
• Can anyone guarantee a No.1 listing?<br />
• How do I decide what to spend on search optimisation?<br />
• Can I do it myself or should I use an agency?<br />
<br />
Hopefully we can answer some of these questions for you; Tim Barlow is the next New Media Breakfast speaker, on <a href="http://network.podcastmatters.co.uk/page/glasgow-new-media-breakfast">26th March in Glasgow</a> and the <a href="http://aprilnewmediabreakfast.eventbrite.com/">15th April in Edinburgh</a>. Tim will give a completely honest and open presentation about search optimisation and, you will have the opportunity to ask him these and any other questions about search optimisation and pay-per-click advertising.<br />
<div><br />
</div><div>If you would like to attend the New Media Breakfast in Glasgow or Edinburgh please select one of the links below to see full details and booking arrangements</div><div><br />
</div><div><b><a href="http://network.podcastmatters.co.uk/page/glasgow-new-media-breakfast">GLASGOW EVENT</a></b></div><div><b><a href="http://aprilnewmediabreakfast.eventbrite.com/">EDINBURGH EVENT</a></b></div><div><br />
</div><div><br />
</div><div><br />
</div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com2tag:blogger.com,1999:blog-36802881.post-26195618548711836392010-03-10T15:40:00.000-08:002010-03-10T15:40:25.909-08:00Social Media Podcast No.16 now available on iTunes<span class="Apple-style-span" style="color: #0c0c0c; font-family: Helvetica; font-size: 12px; line-height: 15px;"></span><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="" style="clear: both; text-align: left;"><b><span class="Apple-style-span" style="font-size: medium;">Google Execs get jail sentence, Gadgets Galore and where to get a Social Media Policy free</span></b></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLfpAKQmEwUyI4gOhaz1n64uOIf2A1-9BIxe6ZDU44C0Z4wg6D07qzNGWV5RtNBpR31jvDge7ODxFRjogB8jfWZl_Q1WWgJ3PDxKkSSiuIiuGDxOThYdGnUdEbNtSrxx8rRNJV/s1600-h/Social_Media72small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLfpAKQmEwUyI4gOhaz1n64uOIf2A1-9BIxe6ZDU44C0Z4wg6D07qzNGWV5RtNBpR31jvDge7ODxFRjogB8jfWZl_Q1WWgJ3PDxKkSSiuIiuGDxOThYdGnUdEbNtSrxx8rRNJV/s320/Social_Media72small.jpg" /></a></div>Iain Murray from <a href="http://www.chardfm.co.uk/">Chardfm</a> makes his debut as our Gadget advisor, we're still trying to give him a name so please let us know your ideas at <a href="mailto:gordon@podcastmatters.co.uk">gordon@podcastmatters.co.uk</a> Iain discusses lots of great gadgets, web sites and mobile apps.<br />
<br />
John Mackenzie, Partner at <a href="http://www.pinsentmasons.co.uk/">Pinsent Masons</a> the law firm behind <a href="http://www.out-law.com/">out-law.com</a> joins us to talk about the recent ruling in the Italian Courts which led to three Google Execcutives being handed suspended jail sentences. John explains the law behind this case and why it could be a landmark ruling.<br />
<br />
Steve Cook from Empire HR http://www.empirehr.com tells us why it's so important for organisations to have a Social Media Policy and the implications for the companies that don't give out proper guidelines to employees.<br />
<br />
<a href="http://tinyurl.com/socialmediapodcast"><b>Download or subscribe to the podcast here</b></a>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com0tag:blogger.com,1999:blog-36802881.post-82600281478171232372010-03-03T10:14:00.000-08:002010-03-08T20:58:49.730-08:00New Media Breakfast Glasgow 26th March - Search Optimisation and Pay Per Click<b>SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING with TIM BARLOW, MANAGING DIRECTOR, ATTACAT</b> <br />
<b>8am on 26th March 2010 at No.29, Glasgow</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEDra2nlccdSH02nvK9wAMlPLyg2xVtZb_otknAG0HziCsoFHWoMXMdLyZ3CSSnkW4MLyuV4vC2QnOn39oTBgJ_sZwztbj7yxTH8CfqSp36JbaRK_VDMNf7MODj2Et7yq732e/s1600-h/NewMediaBreakfast_small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggEDra2nlccdSH02nvK9wAMlPLyg2xVtZb_otknAG0HziCsoFHWoMXMdLyZ3CSSnkW4MLyuV4vC2QnOn39oTBgJ_sZwztbj7yxTH8CfqSp36JbaRK_VDMNf7MODj2Et7yq732e/s320/NewMediaBreakfast_small.jpg" /></a></div>Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.<br />
<br />
We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:<br />
<br />
• Sponsored links<br />
• Regular "natural" results<br />
• Maps/Local<br />
• Shopping Results<br />
• Video<br />
<br />
We'll also examine some of the current trends towards more personalised results and social search.<br />
<br />
<b>About the speaker:</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHAy41EhqQCH0i1ljaX0ye9dYFvnkVMICJVzgPFmIWz5mDRyhZKTgKRLhimB1vWc6iyE56HqTAMKbGxhq_8by9fgktz3S4v-rJG70Q6x2nAR_tGa-CYpI1wq7HakMeFvAstVHY/s1600-h/Tim+Barlow.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHAy41EhqQCH0i1ljaX0ye9dYFvnkVMICJVzgPFmIWz5mDRyhZKTgKRLhimB1vWc6iyE56HqTAMKbGxhq_8by9fgktz3S4v-rJG70Q6x2nAR_tGa-CYpI1wq7HakMeFvAstVHY/s320/Tim+Barlow.jpg" /></a></div><a href="http://www.timbarlow.net/">Tim Barlow</a> is the managing director of <a href="http://www.attacat.co.uk/">Attacat</a>, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.<br />
<br />
Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.<br />
<br />
Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic<br />
e-commerce sites to B2B businesses in niches you probably never knew existed.<br />
<br />
<a href="http://www.timbarlow.net/">Tim</a> speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events.<br />
<br />
<div>The New Media Breakfast Glasgow is on the 26th March at No.29,<br />
Royal Exchange Square, Glasgow.<br />
<br />
</div>You can book your place below.<br />
<br />
<div style="text-align: left;"><img alt="" height="31" src="http://api.ning.com/files/udkdpkPCHt0Qhiauzf9Zv7TmfHSbKlZBf-*64*Y4Fvu5fQJPdJuLTEMH5p7-Y5IlnI0svq8bDBmniwSOQTTxGWMnSqVRZYjj/NewMediaBreakfastGlasgow.gif" width="200" /></div><form action="https://www.paypal.com/cgi-bin/webscr" method="post"><input name="cmd" type="hidden" value="_s-xclick" /> <input name="hosted_button_id" type="hidden" value="7791397" /> <input alt="PayPal - The safer, easier way to pay online." border="0" name="submit" src="https://www.paypal.com/en_US/GB/i/btn/btn_buynowCC_LG.gif" type="image" /> <img alt="" border="0" height="1" src="https://www.paypal.com/en_GB/i/scr/pixel.gif" width="1" /></form><br />
<span class="Apple-style-span" style="font-weight: bold;">COMPLIMENTARY FOR 29 MEMBERS</span><br />
<b> <br />
This event is complimentary to 29 Members - If you are a member you<br />
should <a href="mailto:malcolm@podcastmatters.co.uk" target="_blank">email Malcolm</a> to reserve your place.</b><br />
<div>I look forward to seeing you on the 26th.</div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com1tag:blogger.com,1999:blog-36802881.post-32682185800669328812010-03-02T10:32:00.000-08:002010-03-06T10:18:09.514-08:00Social Media on the move - 140 characters goes a long way<b>NEW MEDIA BREAKFAST EDINBURGH</b><br />
<b><span class="Apple-style-span" style="font-size: x-small;"><br />
</span></b><span class="Apple-style-span" style="font-size: x-small;"> </span><br />
<b>19th March 2010 </b><br />
<div><b><span class="Apple-style-span" style="font-size: small;">at </span></b></div><div><b>Tower Restaurant, Museum of Scotland, Chambers Street, Edinburgh. EH1 1JF</b><br />
<b><span class="Apple-style-span" style="font-size: small;"><br />
</span> </b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8nSQSGkS77G6FFsCbbAsreLUNFvz4EZ_cev-ygPbkenXl4Lm_cyA1AOg3fDfZLfJr323-g9X_LzcNI-S4F1GoOmxr-0tPV-HWwpI3BrVFv-U-SlEy4w6XqdjEeR_h6Z24HBkz/s1600-h/NewMediaBreakfast_small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8nSQSGkS77G6FFsCbbAsreLUNFvz4EZ_cev-ygPbkenXl4Lm_cyA1AOg3fDfZLfJr323-g9X_LzcNI-S4F1GoOmxr-0tPV-HWwpI3BrVFv-U-SlEy4w6XqdjEeR_h6Z24HBkz/s320/NewMediaBreakfast_small.jpg" /></a></div>Twitter is on everybody's fingertips, status updates are fast becoming a way of life and the corporate world is getting in on the act; this month's New Media Breakfast will examine various web based sites that help you make full use of Twitter and other social media platforms whilst on the move.<br />
<br />
We'll also take a look at some of the smartphone platforms such as: Symbian, Android, iPhone,Windows, Linux and Blackberry.<br />
<br />
<br />
We are delighted to have Iain Murray, a regular attendee at the New Media Breakfast, to present on this extremely topical subject.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgpcpPvnyfQDMqrag4DfEHVzDmUydpvcKYUf1u24-jw_PMRAW3Kpk5CJgtwn0-5B4f90oQiWgWaS4oO28pBwyUW-3XyNYQ_C3RbTFm14qsaGMSfU7LH792XFiA9kqDhdTpqPwQ/s1600-h/IAMCorp.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br />
<img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgpcpPvnyfQDMqrag4DfEHVzDmUydpvcKYUf1u24-jw_PMRAW3Kpk5CJgtwn0-5B4f90oQiWgWaS4oO28pBwyUW-3XyNYQ_C3RbTFm14qsaGMSfU7LH792XFiA9kqDhdTpqPwQ/s200/IAMCorp.JPG" width="200" /></a></div>Iain is Managing Director of <a href="http://www.chardfm.com/">Chardfm</a> Scotland’s fastest growing fm business, delivering multi-skilled fm services through a network of mobile engineers. The business made a significant investment in technology in 2009 which won them two national awards, the PFM Magazine and i-fm.net e-business award and national contractor of the year award from Mitchells & Butlers. During the same year Chardfm secured significant new business including the account to maintain the Co-operative Groups retail and banking outlets.<br />
<br />
Iain has a track record of success in business, starting his first fm business in 1992, he has managed significant property portfolio’s including 68 care homes for Highfield Group. In 1999 Iain established Gardiner & Theobald Facilities Management for the G&T Group which grew to be the largest fm consultancy in the UK, delivering fm advice into the UK and NI governments, MOD, British Library and Cabinet Office. Iain left GTFM in 2004 to establish Jenkins & Marr Facilities Management which was sold to SMC Group plc. in 2006. In 2008 Iain joined Chardfm.<br />
<br />
Iain is also the Chairman of the British Institute of Facilities Management the second largest fm Institute globally. His two year tenure finishes in June of this year after which he hoping to is join the Board of Global FM, the worldwide association of associations. Iain has been instrumental in moving the Institute towards more use of Social Media and regularly blogs and tweets during his Institute business. IFMA the American fm association recently published an article in their FMJ publication to their 50,000 readers on social media in business penned by Iain.<br />
<br />
Iain is a member of the Entrepreneurial Exchange and is working on their behalf with Enlight the venture philanthropy part of the Exchange providing assistance to Skillforce.<br />
<br />
Iain has been affectionately known to his friends as ‘gadget man’ for far too long, he has a passionate interest in technology and has a mantra of ‘if it improves productivity it’s not a gadget’, he started using Social Media in 2007 when he took the Chair of BIFM, blogging weekly until discovering and actively using Twitter, his business Chardfm has won awards for its deployment of technology and is actively using Social Media to develop new business. He has regularly tweeted at the New Media Breakfast’s.<br />
<br />
<div>To view this event on Connect, please visit <a href="http://winning-entrepreneurs.ning.com/events/new-media-breakfast-1" target="_blank">Winning Entrepreneurs New Media Breakfast</a><br />
<br />
Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact <a href="http://mailto:br@winentrepreneurs.com/" target="_blank">Belinda Roberts</a><br />
<br />
<div style="text-align: left;"><img alt="" height="31" src="http://api.ning.com/files/udkdpkPCHt2iDXFEJPPadN1wHXcfHTaFVVJRnWxjzLkkHCRsmPRGXZ1zq*skmQgxnPVpEX9RsSyCYiKPlgClrHYeVxOjg0WJ/NewMediaBreakfastEdinburgh.gif" width="200" /></div><br />
<a href="http://marchnewmediabreakfast.eventbrite.com/" target="_blank"><input alt="PayPal - The safer, easier way to pay online." border="0" name="submit" src="https://www.paypal.com/en_US/GB/i/btn/btn_buynowCC_LG.gif" type="image" /> <img alt="" border="0" height="1" src="https://www.paypal.com/en_GB/i/scr/pixel.gif" width="1" /><br />
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</a></div></div>Gordon Whitehttp://www.blogger.com/profile/15209125913460486906noreply@blogger.com1