Open invitation to No.29

Attendees at our New Media Breakfast in Glasgow will be familiar with No.29 in Exchange Square where we are fortunate enough to host the event however, you may not have had the chance to see the rest of the club and the facilities it has to offer. Here's a great invitation for you to see the whole place and enjoy a relaxing glass of wine at the same time.

29 Private Members Club would like to Invite you to our “Open House Evening” on Wednesday 16th June from 6pm till 8pm.

All areas of the Club shall be open so that potential new members can view the venue whilst enjoying a glass of wine and canapés with the compliments of 29.

Members of the 29 Team shall be on hand to explain the benefits of membership and also show you around.

New Members will also benefit from our Corporate Discount If you Join up the evening (£110 + VAT per annum)

Please RSVP to ann.patterson@lynnetleisure.com or Call Ann on 0141 225 6654 for further information

New Media Breakfasts in Glasgow, Edinburgh and Aberdeen

We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  Firstly the dates and venues:





Glasgow - 4th June, 8am at No.29 Members Club, Royal Exchange Square Glasgow
Edinburgh - 10th June 8am at The Tower Restaurant, Chambers Street, Edinburgh
Aberdeen - 9th June venue to be confirmed

The topic for the Glasgow and Edinburgh breakfasts will be:

Actionable Insights with Google Analytics
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.

The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising

If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.

About the speaker:

Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.

Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.

Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.

Ben Rogers on LinkedIn
Ben Rogers on Twitter
Ben Rogers on the Attacat Website

Click here to book the Glasgow New Media Breakfast

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

Click here to book the Edinburgh New Media Breakfast


ABERDEEN BREAKFAST 9th June

1st Session
SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING
Presented by Tim Barlow, Attacat Ltd

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.

Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),

Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.

This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at Chamber of Commerce events.

2nd Session
CAN PODCASTING HELP YOR BUSINESS?
Presented by Gordon White, Podcastmatters Ltd

Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.

We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.

This session will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• How it can help your business
• What does it cost?
• How long does it take?

We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.

Organisers:
The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

Cost:
We are applying a nominal £25 charge for attendance and any profits from this event will be donated to CLAN (Cancer Link Aberdeen and North).

More Information:
For any further information please email Nicki Murray or telephone 01224 701383.

Timetable for the Event:
07.00 Tea/Coffee on Arrival
07.30 Search Engine Optimisation and Pay Per Click Marketing
08.15 Tea/Coffee/Bacon Rolls and Networking
08.45 Can Podcasting Help Your Business?
09.30 Questions & Answers
10.00 Close

Click here to book the Aberdeen New Media Breakfast

Social Media Podcast goes Top 10

Delighted to see that the Social Media Podcast has gone to No.6 in the Audio Podcasting category of iTunes and, No.7 in the combined Audio and Video Podcasting category.  It started the day at No.39 & No.63 respectively.

If you want to know why, you should be coming the the New Media Breakfast at the Tower Restaurant in Edinburgh on Thursday this week - all will be revealed!

Full details and booking info for the Breakfast are here

Download or subscribe to the Social Media Podcast here.

New Media Breakfast Aberdeen 24th November

We were delighted with the response to the first New Media Breakfast in Aberdeen last Tuesday.

The morning got off to a bad start when we arrived at Pitoddrie (home of Abedeen Football Club) at 6.30am as arranged and there was nobody to let us in. In fact, some attendees had arrived before us for the 7am start and we were all left out in the cold for 20 minutes.

Inside things weren't much better; the sound technician they had promised us hadn't turned up and still hadn't by the time we finished at 10am. Thank you to Graeme Coghill of K10 Solutions who managed to figure out the projectors and sound for us.

The late arrival of the Pittodrie staff meant there were no bacon rolls for people on arrival so, we moved them back to the scheduled break at 8.15am.

There were over 80 people in attendance which was remarkable for such an early start on a cold November morning and, all in all, the feedback was superb. I attended the CLAN Ball in Aberdeen on Friday evening and I was still getting great feedback from people who had been at the breakfast. CLAN were also the beneficiaries from the profits of breakfast with a cheque for over £400 being presented to them as part of the fundraising on Friday evening.

The Ball raised over £130k and this was in no small way due to the extremely hard work put in by Pauline Cook of Fraser Media and Steve Cook of Empire HR who we also owe a big thanks to for arranging the Aberdeen New Media Breakfast.

We haven't set a date for the next New Media Breakfast yet but, we are looking to be back in Aberdeen for the next event around the end of Jaunary or beginning of February - watch this space for further details!