Social Media Podcast No.20 now available

In Edition No.20 we talk to Iain Murray and Shona Lyttel about Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement.  We also discuss the reasons for the forthcoming Podcastmatters name change on the 17th June.

Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.

We also talk briefly about the forthcoming New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  The Glasgow (4th June) and Edinburgh (10th June) breakfasts have Ben Rogers of Attacat presenting on Google Analytics and how to get actionable date from your stats.  The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and, Tim Barlow form Attacat will discuss Search Engine optimisation and pay-per-click advertising.  Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.

You can find full details on all the breakfast events and booking details here.

You can download the Social Media Podcast from iTunes by clicking here.

New Social Media Podcast - Edition 14

On the latest Social Media Podcast we have Scott Allison talking about his trip to Las Vegas to visit the headquarters of Zappos who are renowned for their customer service mainly delivered through the use of Twitter.  Scot tells us how the trip came about and provides a first hand insight about how Zappos operate the company around 10 core values.  It's always useful to look at what successful companies do and even more so when you can hear it from someone who has actually been there and met the people involved.

We were also joined by Iain Murray and Shona Lyttel from Chardfm who talked about Social Media access in the workplace and the forthcoming New Media Breakfast about Social Media on the move.  Iain Murray, MD of Chardfm will present on this subject and on the podcast he told us about some of the tools we will be looking at.

Other topics on Edition 14 include our new iPhone App, our favourite applications, who should you put in charge of you social media activity and the forthcoming interview with Paul Levinson, professor of Communication & Media Studies at Fordham University in New York and author of the book, New New Media.

Download Social Media Podcast No.14