Vince Update videos - Cup Cakes, Buns and Ginger Beer...

Vince is the codename in the office for our name change which will be announced on the 17th June at a special event in No.29 (click here to see get an Open Invitation and special offer for membership).

We are now only 21 days away from the launch and things are starting to happen so we've decided to capture some of the preparations and discusiions on video and put them out as short clips between now and the 17th.

Here are the first two update videos:

Find more videos like this on Podcastmatters

Find more videos like this on Podcastmatters

Thanks to Tim Barlow from Attacat for being a sport in the secod of these videos.

We've got lots more videos to follow - next one will be Belinda Roberts from Winning Entrepreneurs and, if we're due to meet you in the near future, you might be asked to feature as well!

Keep following the blog to get the latest updates.

Social Media Podcast No.20 now available

In Edition No.20 we talk to Iain Murray and Shona Lyttel about Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement.  We also discuss the reasons for the forthcoming Podcastmatters name change on the 17th June.

Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.

We also talk briefly about the forthcoming New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  The Glasgow (4th June) and Edinburgh (10th June) breakfasts have Ben Rogers of Attacat presenting on Google Analytics and how to get actionable date from your stats.  The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and, Tim Barlow form Attacat will discuss Search Engine optimisation and pay-per-click advertising.  Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.

You can find full details on all the breakfast events and booking details here.

You can download the Social Media Podcast from iTunes by clicking here.

New Media Breakfasts in Glasgow, Edinburgh and Aberdeen

We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  Firstly the dates and venues:





Glasgow - 4th June, 8am at No.29 Members Club, Royal Exchange Square Glasgow
Edinburgh - 10th June 8am at The Tower Restaurant, Chambers Street, Edinburgh
Aberdeen - 9th June venue to be confirmed

The topic for the Glasgow and Edinburgh breakfasts will be:

Actionable Insights with Google Analytics
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.

The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising

If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.

About the speaker:

Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.

Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.

Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.

Ben Rogers on LinkedIn
Ben Rogers on Twitter
Ben Rogers on the Attacat Website

Click here to book the Glasgow New Media Breakfast

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

Click here to book the Edinburgh New Media Breakfast


ABERDEEN BREAKFAST 9th June

1st Session
SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING
Presented by Tim Barlow, Attacat Ltd

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.

Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),

Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.

This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at Chamber of Commerce events.

2nd Session
CAN PODCASTING HELP YOR BUSINESS?
Presented by Gordon White, Podcastmatters Ltd

Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.

We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.

This session will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• How it can help your business
• What does it cost?
• How long does it take?

We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.

Organisers:
The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

Cost:
We are applying a nominal £25 charge for attendance and any profits from this event will be donated to CLAN (Cancer Link Aberdeen and North).

More Information:
For any further information please email Nicki Murray or telephone 01224 701383.

Timetable for the Event:
07.00 Tea/Coffee on Arrival
07.30 Search Engine Optimisation and Pay Per Click Marketing
08.15 Tea/Coffee/Bacon Rolls and Networking
08.45 Can Podcasting Help Your Business?
09.30 Questions & Answers
10.00 Close

Click here to book the Aberdeen New Media Breakfast

Social Media Podcast No.19 now available

In edition 19 Gordon White, Kyle Murdoch, Iain Murray and Shona Lyttel chat about the iPad 3G tariffs and whether it's really worth taking a 3G package. We also discuss the dangers of exceeding the monthly bandwidth charge and how we've been caught out in the past. Iain does his usual look at gadgets and Apps and explains why his shiny new HTC Legend has been fired in the space of one episode of the podcast!

We hear from Tim Barlow at Attacat who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.

You can download or subscribe to the podacst here

What a good breakfast

We had a great turnout for the New Media Breakfast in Glasgow this morning with a fantastic insight to Search Engine Optimisation and Pay-Per-Click advertising from Tim Barlow from Attacat
.

Tim has done a great blog post on the event and taken the time to post some of the many Twitter  messages sent before, during and after the event.

Please take a moment to read Tim's blog post here.

Tim will be doing the same presentation at the Edinburgh New Media Breakfast on the 15th April at The Tower Restaurant in Edinburgh.  If you would like to come along please book here

Want to know the truth about Search Optimisation?

I had a very pleasant lunch yesterday with Tim Barlow and some of the team at Attacat, a great bunch with lots of knowledge, expertise, and enthusiasm. Naturally, the conversation was focused around social media and search optimisation and it occurred to me that perhaps companies could be so wrapped up in adopting new 'sexy' social media tools that they forget about search optimisation.

Search is still the primary method by which someone will find your web site and it shouldn't be overlooked. In fact, you could argue that it is more important than ever; the increase in businesses using social media platforms in addition to their tradition web site could mean it's getting more difficult to be noticed on search engines.

I also think it's a particular area of new media that gets a bad name; everyday I get emails promising me a No.1 listing on Google, how can they possibly promise this? People ask many questions about search optimisation:

• What do search optmisation companies actually do?
• Why do I have to keep optimising my site?
• Can anyone guarantee a No.1 listing?
• How do I decide what to spend on search optimisation?
• Can I do it myself or should I use an agency?

Hopefully we can answer some of these questions for you; Tim Barlow is the next New Media Breakfast speaker, on 26th March in Glasgow and the 15th April in Edinburgh. Tim will give a completely honest and open presentation about search optimisation and, you will have the opportunity to ask him these and any other questions about search optimisation and pay-per-click advertising.

If you would like to attend the New Media Breakfast in Glasgow or Edinburgh please select one of the links below to see full details and booking arrangements

GLASGOW EVENT

EDINBURGH EVENT

New Media Breakfast Glasgow 26th March - Search Optimisation and Pay Per Click

SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING with TIM BARLOW, MANAGING DIRECTOR, ATTACAT
8am on 26th March 2010 at No.29, Glasgow

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic
e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events.

The New Media Breakfast Glasgow is on the 26th March at No.29,
Royal Exchange Square, Glasgow.

You can book your place below.

COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you
should email Malcolm to reserve your place.

I look forward to seeing you on the 26th.