The New Media Breakfast today in Glasgow had over 90 people in attendance, very encouraging to see so many people at 8am on a late October morning, thank you all for coming and, for the overwhelming support for what we are trying to do in the emails we have received today.
I must say, it was a relief to get home in one piece - explaining the Little Miss Matched socks to the assembled audience was one thing, explaining it to a couple of paramedics may have been another!
As promised, I have listed below some of the links to the various books I mentioned this morning for those not technically savvy enough to have picked them up from Iain Murray's Twitter posts = thanks Iain for posting them and, for letting us know that Neville Hobson sent us a message.
I would also like to thank No.29 again for their continued support of the event.
Here we go...
SIX PIXELS OF SEPARATION - This is a link to the blog where you can get details of the podcast and Mitch Joel's Book.
PURPLE COW - Link to the book on Amazon
SETH GODIN - Link to Seth's blog
THE CLUETRAIN MANIFESTO - BOOK - Link to Amazon.co.uk
THE CLUETRAIN MANIFESTO - Link to the Cluetrain web site
FOR IMMEDIATE RELEASE BLOG - Link to the Hobson & Holtz report blog
FOR IMMEDIATE RELEASE - Link to the podcast on iTunes
SOCIAL MEDIA PODCAST - Link to the Podcastmatters Social Media Podcast
LITTLE MISS MATCHED SOCKS - Link to web site. Go on get with the craze!
NEXT EVENT and GUEST SPEAKERS
The next New Media Breakfast Glasgow will be on the 27th November in No.29 and you can book your place now at http://www.tinyurl.com/newmediabreakfast
This breakfast is the morning after the Entrepreneurial Exchange Annual Awards Dinner which is normally a late night with lots of "networking" so, it's probably a good time to introduce guest speakers to the New Media Breakfast. We already have some volunteers but we are looking for more so that we can twin topics. The idea being that we will have two speaker per event with approximately 25 mins each including Q&A's. So, if you would like to take part in the future, or indeed on the 27th Nov, please email me (Gordon) with details of your area of expertise and availability.
We like to try and keep the content of Glasgow and Edinburgh the same each month so it would be good if guest speakers can take part in both events.
Friday, October 30, 2009
We are trying to do something positive - New Media Breakfast Glasgow 30/10/09
We've just got back from the 2nd Glasgow New Media Breakfast and what a great event. Over 90 people turned up and so far we've had lots of great feedback on Twitter, Facebook and via email, it's nice when people appreciate what you're trying to do and the effort you've put in to something.
There was one comment on Iain Hepburn's AudioBoo.fm, "Boo Media Breakfast" that I tried to respond to on the AudioBoo site but couldn't. I don't know if Iain doesn't allow comments or if the comment function is not working so, I thought I would post it here on our own blog. First, you should listen to Iain's AudioBoo comment.
Link to Iain M Hepburn's AudioBoo
Just listened to Iain's AudioBoo comment and, yet again I despair. This was always promoted as an event for business people who are beginners in New Media; nowhere have we ever claimed it to be anything else, Iain seems to be having a problem grasping this. Yes, experienced New Media people turn up and we're happy to have them but the primary intended audience has always been business people who want to find out about new media.
There were 91 people in attendance and everybody that myself and my team spoke to afterwards claim to have learned something from it, I'm happy with that.
There also seems to be some confusion about the Dubai network site. Craig did touch on the use of competitions as a "hook” that is exactly why we use them. The competitions help us get the word out about the network, if a member has joined there is a good chance other people he or she knows will also be interested because they are in his address book or, "community". At know time did I claim that 47,000 people were interested in going to Dubai. In fact, a very very small proportion of that 47k will accept the invitation to join but the ones that do will opt in because they are interested in that niche topic.
Reference to our clients is surely understandable; they're the ones we have live experience with therefore the most knowledgeable about.
Showing this morning's audience how to set up a Ning site would have been a total waste of their time, even if every single person in the room decided they must have one of these today, only a handful (if that) would actually do it themselves. However, I concede that I know more about the attendees and their positions than you or Craig so this is perhaps more obvious to me.
Iain, you also posted the following on Twitter, "Gordon White admits he's not even looked at the Kingsmill confessional campaign. How the hell can he cite it as a good example then”. Were you in the same room as me? I specifically said I couldn't comment on whether it was a good campaign or not because I hadn't looked at it. Kingsmill was raised to highlight an example of how companies are engaging with customers and I made that very clear. If you don't agree, I invite you to come to our office and watch the video footage of what I said.
How can encouraging people to engage on other people’s networks be considered spam? The whole point of these social networks is to engage.
In summary, I am happy that you comment via Audio Boo, your blog and Twitter, all I ask is that when you do so you consider everything in it's proper context. The people this is intended for are giving us great feedback and the numbers have risen from 72 at the first one to 91 at today's event, it might only be 20 at the next one, who knows and, who cares as long as the intended audience is learning something.
Lastly, the comments about "a lack of engagement with the audience", you didn't ask any questions or contribute to any part of the conversations that went on, is there a reason that you dont speak up at the time?
We are trying to create something good for a specific audience and we are fully aware that people will have their own opinion about our motives but, the fact is there is a lot of work has to go into the organisation and presentation, It would be nice if you at the very least acknowledged that fact.
Gordon White
Podcastmatters
There was one comment on Iain Hepburn's AudioBoo.fm, "Boo Media Breakfast" that I tried to respond to on the AudioBoo site but couldn't. I don't know if Iain doesn't allow comments or if the comment function is not working so, I thought I would post it here on our own blog. First, you should listen to Iain's AudioBoo comment.
Link to Iain M Hepburn's AudioBoo
Just listened to Iain's AudioBoo comment and, yet again I despair. This was always promoted as an event for business people who are beginners in New Media; nowhere have we ever claimed it to be anything else, Iain seems to be having a problem grasping this. Yes, experienced New Media people turn up and we're happy to have them but the primary intended audience has always been business people who want to find out about new media.
There were 91 people in attendance and everybody that myself and my team spoke to afterwards claim to have learned something from it, I'm happy with that.
There also seems to be some confusion about the Dubai network site. Craig did touch on the use of competitions as a "hook” that is exactly why we use them. The competitions help us get the word out about the network, if a member has joined there is a good chance other people he or she knows will also be interested because they are in his address book or, "community". At know time did I claim that 47,000 people were interested in going to Dubai. In fact, a very very small proportion of that 47k will accept the invitation to join but the ones that do will opt in because they are interested in that niche topic.
Reference to our clients is surely understandable; they're the ones we have live experience with therefore the most knowledgeable about.
Showing this morning's audience how to set up a Ning site would have been a total waste of their time, even if every single person in the room decided they must have one of these today, only a handful (if that) would actually do it themselves. However, I concede that I know more about the attendees and their positions than you or Craig so this is perhaps more obvious to me.
Iain, you also posted the following on Twitter, "Gordon White admits he's not even looked at the Kingsmill confessional campaign. How the hell can he cite it as a good example then”. Were you in the same room as me? I specifically said I couldn't comment on whether it was a good campaign or not because I hadn't looked at it. Kingsmill was raised to highlight an example of how companies are engaging with customers and I made that very clear. If you don't agree, I invite you to come to our office and watch the video footage of what I said.
How can encouraging people to engage on other people’s networks be considered spam? The whole point of these social networks is to engage.
In summary, I am happy that you comment via Audio Boo, your blog and Twitter, all I ask is that when you do so you consider everything in it's proper context. The people this is intended for are giving us great feedback and the numbers have risen from 72 at the first one to 91 at today's event, it might only be 20 at the next one, who knows and, who cares as long as the intended audience is learning something.
Lastly, the comments about "a lack of engagement with the audience", you didn't ask any questions or contribute to any part of the conversations that went on, is there a reason that you dont speak up at the time?
We are trying to create something good for a specific audience and we are fully aware that people will have their own opinion about our motives but, the fact is there is a lot of work has to go into the organisation and presentation, It would be nice if you at the very least acknowledged that fact.
Gordon White
Podcastmatters
Wednesday, October 21, 2009
NEW MEDIA BREAKFAST - TOPIC
A few people have been asking about the topic for the next new media breakfasts in Glasgow and Edinburgh (Glasgow 30th October, Edinburgh 13 November), this has been more difficult to decide than you might think. There's a large cross section of people attending the events and we want to keep them as interesting as possible for everyone present.For the next event we will featuring one main topic: Niche Networking and Developing Your Online Community.
We will look at examples of how some of our clients are using Niche Networks to engage and communicate with existing and potential customers. This will include B2B, B2C and Non Profit organisations. We will look at open and closed networks and the various ways that companies are growing their communities.
We will also try to feature some news items (suggestions are very welcome) and maybe throw in the odd light-hearted look at social media. There will of course be a Q&A session and some good old fashioned networking.
Saturday, October 10, 2009
New Media Breakfast Edinburgh
We launched the New Media Breakfast Edinburgh yesterday in Amicus Apple and all seemed to go well
On Wednesday Kyle and I went to Amicus Apple to check the AV set up and make final arrangements with Calum Mackinnon, owner of Amicus, I must admit we were worried about the choice of venue and whether it was going to work, it was certainly going to be intimate!
Thursday saw a late run of bookings which meant we had to add an additional presentation form 10am - 11am, Fiona got on the phone and managed to speak to around 15 people who were happy to switch to the later time. All in all, I think the layout and venue worked really well, a much different feel to the Glasgow Event which attracted over 70 people but, it was equally good.
I'll leave it to others to comment on the content however, thank you to Calum and his team - we got lots of positive feedback about the bacon rolls - and we were very well looked after. We are all looking forward to the next event on the 13th November.
You can also enter the Amicus Apple competition to win a Christmas Meal for you and 10 friends, go to the Amicus site for more details.
On Wednesday Kyle and I went to Amicus Apple to check the AV set up and make final arrangements with Calum Mackinnon, owner of Amicus, I must admit we were worried about the choice of venue and whether it was going to work, it was certainly going to be intimate!
Thursday saw a late run of bookings which meant we had to add an additional presentation form 10am - 11am, Fiona got on the phone and managed to speak to around 15 people who were happy to switch to the later time. All in all, I think the layout and venue worked really well, a much different feel to the Glasgow Event which attracted over 70 people but, it was equally good.
I'll leave it to others to comment on the content however, thank you to Calum and his team - we got lots of positive feedback about the bacon rolls - and we were very well looked after. We are all looking forward to the next event on the 13th November.
You can also enter the Amicus Apple competition to win a Christmas Meal for you and 10 friends, go to the Amicus site for more details.
Friday, September 25, 2009
Social Media Podcast Edition 8 - Alastair Campbell
Former Head of Communications for the Labour Party, Alastair Campbell gives us his thoughts on using Social Media in politics and, his opinion of how prepared the current political parties in the U.K are for running a effective social media campaign. A huge thanks again to Alistair for taking the time out to record this interview. We also talk about the range of companies attending the New Media Breakfast in Glasgow. We are now also holding this event in Edinburgh.
PLAY
RSS
iTunes
Twitter
New Media Breakfast
Podcastmatters
PLAY
RSS
iTunes
New Media Breakfast
Podcastmatters
Thursday, September 24, 2009
New Media Breakfast Edinburgh
We are now taking bookings for the New Media Breakfast in Edinburgh on Friday 9th October in Amicus Apple on Frederick Street. Please book early for this event because number are limited.
We are also now taking bookings for the next New Media Breakfast in Glasgow on 30th October in No.29 in Exchange Square at 8am.
Click here to book for Glasgow and Edinburgh events
We are also now taking bookings for the next New Media Breakfast in Glasgow on 30th October in No.29 in Exchange Square at 8am.
Click here to book for Glasgow and Edinburgh events
Social Media Podcast with Alastair Campbell...and others
The new Social Media Podcast featuring an interview with Alastair Campbell is now on iTunes, you can listen to it here
Monday, December 22, 2008
Sunday, December 21, 2008
Tuesday, November 07, 2006
The Power of Podcasting
Delivering messages directly into a persons ear has to be the most intimate and direct methods of communication. I know I would rather hear someone explain something than read it in a memo or email. I would rather have something technical shown to me than read a complicated instruction manual and, I would rather take a walk through a hotel via a video podcast than wait for the highly 'staged' glossy brochure arrive through the post.
By listening to someone you can hear the emotion and the passion they have for their product or service. Having been in design for over 20 years I can certainly say that it is very difficult to portray the company owners passion on the printed page, podcasting makes it easy.
Having discovered this means of communication I have dug deeper to see what it's being used for. When you do this you quickly realize that the opportunities are limitless and I haven't found a single company in my client portfolio who couldn't take advantage of podcasting.
Here are some of the ways that organisations are using podcasts:
A certain airline company has offered free pre-loaded Mp3 players as an incentive to use their premium services. Passengers received a corporate branded MP3 player preloaded with an audio magazine about other destinations served the airline.
A luxury car manufacturer offered MP3 players to encourage customers to take test drives. The players were preloaded with an audio infomercial with customer testimonials and interviews with engineers and designers.
A financial institution gave away MP3 players to new customers as an incentive. The players were loaded with an audio magazine giving valuable advice on investment and money management strategies.
Perhaps the most significant use I have come across is the move by National Semi Conductor to issue 8500 staff with video iPods. National Semi Conductor has identified podcasting as the most effective way to communicate and train their staff.
Having been 100% convinced about the effectiveness of podcasting I have now set up a podcast production company in Glasgow, Scotland. The site http://www.podcastmatters.co.uk gives more examples of how organisations are using this exciting tool. The site also gives detailed explanations about how it all works and all the different aspects of podcasting.
By listening to someone you can hear the emotion and the passion they have for their product or service. Having been in design for over 20 years I can certainly say that it is very difficult to portray the company owners passion on the printed page, podcasting makes it easy.
Having discovered this means of communication I have dug deeper to see what it's being used for. When you do this you quickly realize that the opportunities are limitless and I haven't found a single company in my client portfolio who couldn't take advantage of podcasting.
Here are some of the ways that organisations are using podcasts:
A certain airline company has offered free pre-loaded Mp3 players as an incentive to use their premium services. Passengers received a corporate branded MP3 player preloaded with an audio magazine about other destinations served the airline.
A luxury car manufacturer offered MP3 players to encourage customers to take test drives. The players were preloaded with an audio infomercial with customer testimonials and interviews with engineers and designers.
A financial institution gave away MP3 players to new customers as an incentive. The players were loaded with an audio magazine giving valuable advice on investment and money management strategies.
Perhaps the most significant use I have come across is the move by National Semi Conductor to issue 8500 staff with video iPods. National Semi Conductor has identified podcasting as the most effective way to communicate and train their staff.
Having been 100% convinced about the effectiveness of podcasting I have now set up a podcast production company in Glasgow, Scotland. The site http://www.podcastmatters.co.uk gives more examples of how organisations are using this exciting tool. The site also gives detailed explanations about how it all works and all the different aspects of podcasting.
Sunday, October 29, 2006
SCRIPTING
The content is the most important part of a podcast.
No amount of editing, clever presentation or catchy music will mask bad content.
If the message is not interesting or valuable, people wont listen.
Podcastmatters will assist you with scripting, ensuring you have the correct content mix to make your podcasting both interesting and informative.
You may wish to provide your own content or, parts of it, if so we can work with you to ensure it is a suitable format, length and style for your podcast.
Whilst each podcast is scripted, it is not necessarily going to be presented in a scripted manner. We work with you to achieve a unique style for your podcast, which may be in the form of a discussion or an interview. The aim is to get your particular message to your target audience in the manner they will best accept it.
There may be people in the organisation that can present your podcast with greater passion than a professional presenter can, if so we can work with them to develop their broadcast presentation skills.
No amount of editing, clever presentation or catchy music will mask bad content.
If the message is not interesting or valuable, people wont listen.
Podcastmatters will assist you with scripting, ensuring you have the correct content mix to make your podcasting both interesting and informative.
You may wish to provide your own content or, parts of it, if so we can work with you to ensure it is a suitable format, length and style for your podcast.
Whilst each podcast is scripted, it is not necessarily going to be presented in a scripted manner. We work with you to achieve a unique style for your podcast, which may be in the form of a discussion or an interview. The aim is to get your particular message to your target audience in the manner they will best accept it.
There may be people in the organisation that can present your podcast with greater passion than a professional presenter can, if so we can work with them to develop their broadcast presentation skills.
DEVELOPING A STRATEGY
Like any corporate communication, podcasts need proper planning.
If you intend to use podcasting as a means of communication, it is important to develop a strategy that clearly identifies your objectives and truly reflects your brand.
Here are some of the initial considerations:
What is the purpose of the podcast, promotion, information, training or, a mixture of some or all?
What style is most appropriate, serious, humorous, light-hearted, corporate or, a mixture?
Presentation; in-house staff member or external professional.
Who will provide the content, generated internally, sourced externally or, combination of both?
How frequently will you produce podcasts, regular productions or released as required?
What is the target length of the programme?
How do you plan to promote the podcast service to existing and new customers?
Podcastmatters work closely with clients to help establish a strategy that fulfils all the aims and objects and promotes the brand in a professional manner.
If you intend to use podcasting as a means of communication, it is important to develop a strategy that clearly identifies your objectives and truly reflects your brand.
Here are some of the initial considerations:
What is the purpose of the podcast, promotion, information, training or, a mixture of some or all?
What style is most appropriate, serious, humorous, light-hearted, corporate or, a mixture?
Presentation; in-house staff member or external professional.
Who will provide the content, generated internally, sourced externally or, combination of both?
How frequently will you produce podcasts, regular productions or released as required?
What is the target length of the programme?
How do you plan to promote the podcast service to existing and new customers?
Podcastmatters work closely with clients to help establish a strategy that fulfils all the aims and objects and promotes the brand in a professional manner.
PODCASTS FOR EDUCATION
Delivering information in an interesting manner makes the learning experience much easier. This applies whether the students are young or mature.
For young students the technology is appealing, most children are able to operate mp3 players and the vast majority already own them. Delivering lessons or revision sessions on podcast is an ideal way to reach the younger generation outside the classroom in a manner they will embrace.
The mature student is very often learning in their spare time. They need to be able to get lessons, information and study at odd times. Podcast delivery opens many more learning opportunities for these people.
It is not only convenient for the students to learn via podcasts, educators can benefit greatly from this new media. By committing lessons and lectures to podcast, they can create the perfect reference and revision tools.
Many individuals from commerce and industry have relevant experiences to share with students but simply don't have the time to offer, podcasting can be the key to releasing a vast wealth of knowledge not currently shared.
For young students the technology is appealing, most children are able to operate mp3 players and the vast majority already own them. Delivering lessons or revision sessions on podcast is an ideal way to reach the younger generation outside the classroom in a manner they will embrace.
The mature student is very often learning in their spare time. They need to be able to get lessons, information and study at odd times. Podcast delivery opens many more learning opportunities for these people.
It is not only convenient for the students to learn via podcasts, educators can benefit greatly from this new media. By committing lessons and lectures to podcast, they can create the perfect reference and revision tools.
Many individuals from commerce and industry have relevant experiences to share with students but simply don't have the time to offer, podcasting can be the key to releasing a vast wealth of knowledge not currently shared.
PODCASTS FOR PROMOTION
Marketing and promotion is a key factor to success of any business. Communicating your message is vital if you are to gain market share.
Podcasting gives you a vital edge. Clear messages delivered directly into your customers’ ear.
It is very affordable. For the cost to produce a 30 second radio commercial, plus a minimal cost to host and serve the podcasts, you can be reaching your target customer in an entirely new way.
Apple estimated 10 million iTunes users in 2005, while some research analysts suggest it may be as many as 200 million today.
Here is an interesting development. Apple has collaborated with Motorola to offer an iTunes ready wireless phone device, the Motorola SLVR. Now you can listen to your music and podcasts right on your wireless phone.
Podcasting will very shortly not be just about viewing or listening on mp3 players. So if you do choose to use this medium as an advertising vehicle, your target will very soon have many different ways to review your message.
You should also note that podcasting is an opt-in service, meaning the receiver has given the podcaster permission to send it to them in an ongoing way.
Podcasting gives you a vital edge. Clear messages delivered directly into your customers’ ear.
It is very affordable. For the cost to produce a 30 second radio commercial, plus a minimal cost to host and serve the podcasts, you can be reaching your target customer in an entirely new way.
Apple estimated 10 million iTunes users in 2005, while some research analysts suggest it may be as many as 200 million today.
Here is an interesting development. Apple has collaborated with Motorola to offer an iTunes ready wireless phone device, the Motorola SLVR. Now you can listen to your music and podcasts right on your wireless phone.
Podcasting will very shortly not be just about viewing or listening on mp3 players. So if you do choose to use this medium as an advertising vehicle, your target will very soon have many different ways to review your message.
You should also note that podcasting is an opt-in service, meaning the receiver has given the podcaster permission to send it to them in an ongoing way.
PODCASTING FOR TRAINING
Training is essential to any business. In a fast moving technological world, there is a constant need to train, update and refresh employees. Unfortunately, training staff means taking them away from their normal role and that is costly.
Podcasting reduces staff downtime.
By developing a podcast based training programme it is possible to deliver strong, effective messages to staff without the need to take them from the workplace. Remember: you don't need to be download a podcast to an mp3 player; you can be view them on a computer.
National Semiconductor has already purchased 8500 iPod Videos to distribute to staff for training and communication. This represents a $3m dollar investment in hardware alone; they obviously believe there is a value in podcast training.
Content doesn't necessarily need to be generated by the company; other relevant podcasts are distributable via the same channels as the in-house training versions.
Consumer product training via podcast reduces the burden on customer support departments. Clear audio or video instructions are much more effective than written manuals.
Podcasting reduces staff downtime.
By developing a podcast based training programme it is possible to deliver strong, effective messages to staff without the need to take them from the workplace. Remember: you don't need to be download a podcast to an mp3 player; you can be view them on a computer.
National Semiconductor has already purchased 8500 iPod Videos to distribute to staff for training and communication. This represents a $3m dollar investment in hardware alone; they obviously believe there is a value in podcast training.
Content doesn't necessarily need to be generated by the company; other relevant podcasts are distributable via the same channels as the in-house training versions.
Consumer product training via podcast reduces the burden on customer support departments. Clear audio or video instructions are much more effective than written manuals.
PODCAST DISTRIBUTION
The real beauty of podcasting is that it's a global communication; your message can go all round the world within minutes of you publishing it.
When you have recorded the content, encoded the files and, uploaded to the server, you are ready to tell the world about your podcast.
Podcast Directories publish categorised lists of podcasts and it is important to have your podcast listed on the main directories. Currently the most popular directories are iTunes Music Store and Yahoo Music Store. Many other directories exist and many more will emerge in the future.
It is important to list your podcast in the proper categories and use good descriptions and strong graphics. Podcast Directories are similar to Search Engines in that your podcast will be competing for attention alongside many other podcast of a similar nature.
Popular Podcast Directories include:
• iTunes Music Store http://www.apple.com/itunes/
• Yahoo Music Store http://podcasts.yahoo.com/
• odeo.com http://odeo.com
• ipodder.org http://www.ipodder.org/
• Podcast Alley http://www.podcastalley.com/
• Podcast Central http://www.podcastcentral.com/
• Pod Nova http://www.podnova.com/
The list is extensive.
Directory submissions will get your podcast noticed however, like any other business activity, ultimate success is down to marketing; both on and off line.
When you have recorded the content, encoded the files and, uploaded to the server, you are ready to tell the world about your podcast.
Podcast Directories publish categorised lists of podcasts and it is important to have your podcast listed on the main directories. Currently the most popular directories are iTunes Music Store and Yahoo Music Store. Many other directories exist and many more will emerge in the future.
It is important to list your podcast in the proper categories and use good descriptions and strong graphics. Podcast Directories are similar to Search Engines in that your podcast will be competing for attention alongside many other podcast of a similar nature.
Popular Podcast Directories include:
• iTunes Music Store http://www.apple.com/itunes/
• Yahoo Music Store http://podcasts.yahoo.com/
• odeo.com http://odeo.com
• ipodder.org http://www.ipodder.org/
• Podcast Alley http://www.podcastalley.com/
• Podcast Central http://www.podcastcentral.com/
• Pod Nova http://www.podnova.com/
The list is extensive.
Directory submissions will get your podcast noticed however, like any other business activity, ultimate success is down to marketing; both on and off line.
VIDEO PODCASTING
Video podcasting is a powerful way to deliver a message; the ability to see and hear the presenter is a strong combination. Video podcasts tend to be more polished and 'staged' productions than audio podcasts.
Seeing is believing.
Video podcasts are ideal for product demonstrations and for training purposes when visual demonstration is required. Practical demonstrations of complex procedures are much easier to consume and understand than any training manual. It is safe to assume that such video presentations will reduce the burden on customer support departments.
Retailers are already using video podcasts; what better way to communicate your new range than to distribute a video podcast to your customers?
Hotels offer the perfect opportunity to demonstrate the power of video podcasting. Imagine you want to see what a hotel is like before you book a stay, or an event. Simply download the podcast and take the walk through tour.
Seeing is believing.
Video podcasts are ideal for product demonstrations and for training purposes when visual demonstration is required. Practical demonstrations of complex procedures are much easier to consume and understand than any training manual. It is safe to assume that such video presentations will reduce the burden on customer support departments.
Retailers are already using video podcasts; what better way to communicate your new range than to distribute a video podcast to your customers?
Hotels offer the perfect opportunity to demonstrate the power of video podcasting. Imagine you want to see what a hotel is like before you book a stay, or an event. Simply download the podcast and take the walk through tour.
AUDIO PODCASTS
Audio podcsats are like mini radio programmes. They are relatively simple to produce and can be downloaded very quickly.
CEO's have been quick to embrace podcasting, they realise the intimacy of delivering a message directly into a staff members ear has far more impact than a memo or email.
70% of cars sold now have some kind of mp3 connection.
Ideal uses for audio podcasts include:
Corporate training and communication
News and events based content - business or leisure
Corporate newsletter in magazine chat show format
Conference content distribution - speaker presentations and conference round up
Whatever the use, it is an unquestionably effective way to communicate your message. Large corporations are already distributing pre-loaded, corporate branded iPod Nano's with their audio messages already installed.
CEO's have been quick to embrace podcasting, they realise the intimacy of delivering a message directly into a staff members ear has far more impact than a memo or email.
70% of cars sold now have some kind of mp3 connection.
Ideal uses for audio podcasts include:
Corporate training and communication
News and events based content - business or leisure
Corporate newsletter in magazine chat show format
Conference content distribution - speaker presentations and conference round up
Whatever the use, it is an unquestionably effective way to communicate your message. Large corporations are already distributing pre-loaded, corporate branded iPod Nano's with their audio messages already installed.
FACTS ABOUT PODCASTING
National Semiconductor has just issued 8500 video iPods to their staff because they have identified Podcasting as the best method of communication and training.
Amazon has recently announced it is to start selling pre-loaded mp3 players. They will offer these devices with content of your choice already loaded.
70% of cars sold now have some kind of mp3 connection.
Business podcasts are amongst the most popular, this is evident when you consider that Business Week, In Business, City PM, Financial Times, The Guardian, Today, The Chartered Financial Analyst and The Wall Street Journal all feature regularly in the top 50 podcast downloads on iTunes.
Other notable business podcasts available on iTunes by organisations such as UBS Bank, Deloittes, McKinsey, Accountancy Age, MBA, Bank of Scotland and Venture Week.
Liveoffice.com, the leading Internet provider of Internet and video conferencing facilities, now offers to provide same day podcasts from your conference calls.
Further proof of the growing popularity of this communication channel is evident when you see companies like Cisco, IBM, BMW and Johnson and Johnson publishing public consumption podcasts. Even The White House and the Scottish Executive have realised the enormous benefits and use Podcasting as a method of communication.
Concerning training, organisations are becoming aware of the benefits of audio and video Podcasting. The message is easy to consume but, more importantly, it drastically reduces the downtime normally set aside for training.
Amazon has recently announced it is to start selling pre-loaded mp3 players. They will offer these devices with content of your choice already loaded.
70% of cars sold now have some kind of mp3 connection.
Business podcasts are amongst the most popular, this is evident when you consider that Business Week, In Business, City PM, Financial Times, The Guardian, Today, The Chartered Financial Analyst and The Wall Street Journal all feature regularly in the top 50 podcast downloads on iTunes.
Other notable business podcasts available on iTunes by organisations such as UBS Bank, Deloittes, McKinsey, Accountancy Age, MBA, Bank of Scotland and Venture Week.
Liveoffice.com, the leading Internet provider of Internet and video conferencing facilities, now offers to provide same day podcasts from your conference calls.
Further proof of the growing popularity of this communication channel is evident when you see companies like Cisco, IBM, BMW and Johnson and Johnson publishing public consumption podcasts. Even The White House and the Scottish Executive have realised the enormous benefits and use Podcasting as a method of communication.
Concerning training, organisations are becoming aware of the benefits of audio and video Podcasting. The message is easy to consume but, more importantly, it drastically reduces the downtime normally set aside for training.
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