Tuesday, November 24, 2009

Do you know your legal position with social media?

There are many issues surrounding New and Social Media that users must be aware of, particularly if you are adopting this as a medium to promote your business, your brand or, your products.

• Who actually owns the content posted on social network?
• What rights do your employees have to the contact base they create in your time?
• Astrotrurfing - the issues of transparency and disclosure
• Scrapping – gathering content from other sites for your own use
• Social networks in the workplace – employers and employees rights?

These are just some of the topics that need to be considered when employing social media. John MacKenzie, Partner with Pinsent Masons, will discussing these and other issues at this week’s New Media Breakfast (Friday 27th November at No.29). This promises to be an extremely informative presentation with lots of valuable advice for anyone using social media. I hope you can make it along, I’m sure you wont be disappointed.

We will also take a brief look at some effective viral video to show you how some consumer products and business to business users are utillising sites like YouTube to get their messages out. I hope you can make it along, I’m sure you wont be disappointed. You can book your place at the breakfast here or, call Fiona on 0141 616 3152 and she will add your name to the attendance list.

I look forward to seeing you there.

John is a Solicitor Advocate who deals with a range of commercial litigation matters. His principal expertise lies in intellectual property, and IT litigation. John also advises client on IP portfolio management, and particularly online disputes. John has dealt with many major claims before the Court of Session and appears before the higher courts on a regular basis. His clients have included UK and global banking, IT, energy, manufacturing and utility companies. He has also carried out extensive advocacy before the Inner House of the Court of Session (Court of Appeal equivalent).

John regularly lectures and writes on IP and dispute resolution issues and is the author of the book ‘Written Pleadings’. He sits on the Lord President's Consultative Committee on Commercial Actions.

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