Monday, June 21, 2010

We have changed our name


On the 17th June 2010 Podcastmatters merged with Design Matters and now we are called fatBuzz Ltd.

Please visit our web site and our new blog at the following links:





Friday, June 11, 2010

FACEBOOK, July New Media Breakfast Glasgow and Edinburgh

8am on Friday 2nd JULY 2010 at No.29, Glasgow
8am on Thursday 15th JULY 2010 at The Tower Restaurant, Chambers Street, Edinburgh

USING FACEBOOK
Facebook is without doubt the largest and most popular social network with over 400 million users world wide, it's difficult to avoid it nowadays with such a large following of private and business users.

Are you getting the most from your Facebook activity? Is your Facebook set up properly for your business; should you use a Group, a Facebook Page, Facebook Causes or, your personal provile? How do you determine your privacy settings? These are all questions we will explore at the next New Media Breakfast.

FACEBOOK ADVERTISING
Facebook advertising is growing everyday in popularity and importance; Joel Lumsden, the tallest member of the Attacat Internet Marketing team will make a cameo appearance at this breakfast to talk about why this relatively new platform is generating such a buzz in the online marketing world. He’ll explain how it differs from conventional pay-per-click platforms such as Google AdWords, share examples and tips on how to achieve good returns, look at the incredible demographic profiling available to advertisers and generally give an impassioned call to action for businesses to take advantage of the window of opportunity that Facebook advertising represents.

BOOKING - GLASGOW, 2nd July
Early indications are that this will be an extremely popular subject so, please book now to ensure your place.

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

BOOKING - EDINBURGH, 15th July
Early indications are that this will be an extremely popular
subject so, please book now to ensure your place.




Thursday, June 10, 2010

7 Days to go and things are getting delivered...

Only 7 days until the launch and we're starting to get "things" delivered to the office.  The latest delivery are some wonderful shirts for the launch night from NKD Clothing - who else would you possibly go to for your corporate branded clothing?

The NKD have advised, assisted, designed and delivered - it's so good to work with companies that do what they say they'll do - thank you Gill, Steph and the rest of the team.  And, thank you for your discretion and helping us to keep the name under wraps.

We will be doing a video about the whole process of choosing and designing the shirts but, Gill's off for a well deserved holiday so we'll get it finished when she gets back (Or, maybe she's leaving the country so she doesn't spill the beans about the new name!).

Wednesday, June 09, 2010

Client wins top RBS SE100 social business award in London

Our clients, The Grow Organisation UK Ltd, have just been announced as overall winners in the growth category 2009-2010  RBS SE100 Index of social businesses at an awards ceremony in London tonight.

Congratulations to CEO Alex Cosgrove and all of her team, we enjoy working with you and we had every confidence that your truly fantastic business would triumph.  We look forward to working with you as the business continues to 'grow'.

More on the award and this evening's event to follow.

Thursday, May 27, 2010

Vince Update videos - Cup Cakes, Buns and Ginger Beer...

Vince is the codename in the office for our name change which will be announced on the 17th June at a special event in No.29 (click here to see get an Open Invitation and special offer for membership).

We are now only 21 days away from the launch and things are starting to happen so we've decided to capture some of the preparations and discusiions on video and put them out as short clips between now and the 17th.

Here are the first two update videos:




Thanks to Tim Barlow from Attacat for being a sport in the secod of these videos.

We've got lots more videos to follow - next one will be Belinda Roberts from Winning Entrepreneurs and, if we're due to meet you in the near future, you might be asked to feature as well!

Keep following the blog to get the latest updates.


Open invitation to No.29

Attendees at our New Media Breakfast in Glasgow will be familiar with No.29 in Exchange Square where we are fortunate enough to host the event however, you may not have had the chance to see the rest of the club and the facilities it has to offer. Here's a great invitation for you to see the whole place and enjoy a relaxing glass of wine at the same time.




29 Private Members Club would like to Invite you to our “Open House Evening” on Wednesday 16th June from 6pm till 8pm.

All areas of the Club shall be open so that potential new members can view the venue whilst enjoying a glass of wine and canap├ęs with the compliments of 29.

Members of the 29 Team shall be on hand to explain the benefits of membership and also show you around.

New Members will also benefit from our Corporate Discount If you Join up the evening (£110 + VAT per annum)

Please RSVP to ann.patterson@lynnetleisure.com or Call Ann on 0141 225 6654 for further information

Wednesday, May 26, 2010

Social Media Podcast No.20 now available

In Edition No.20 we talk to Iain Murray and Shona Lyttel about Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement.  We also discuss the reasons for the forthcoming Podcastmatters name change on the 17th June.

Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.

We also talk briefly about the forthcoming New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  The Glasgow (4th June) and Edinburgh (10th June) breakfasts have Ben Rogers of Attacat presenting on Google Analytics and how to get actionable date from your stats.  The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and, Tim Barlow form Attacat will discuss Search Engine optimisation and pay-per-click advertising.  Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.

You can find full details on all the breakfast events and booking details here.

You can download the Social Media Podcast from iTunes by clicking here.

Tuesday, May 25, 2010

Things are starting to happen

Today is a bit of a milestone for Podcastmatters and Design Matters. As you are probably all aware, we are merging the businesses and launching the new company and new name on the 17th June so, why is today important?  Today we received our stationery from the printer (who is sworn to secrecy) which is the first time we have seen the new name in print and we are all delighted with the result.

Seeing the name in print somehow makes it all a bit more real; up until now we have talked about it, we've created the branding, we've even started work on the web site but, actually holding a printed version in your hand seems to move everything on to a new level.


When we first announced the name change we put a countdown clock on the network site with 72 days to go and that seemed like lots of time to get everything done; now it's at 23 days, 20 hours and 12 minutes to go and the "To Do" list seems to be getting longer.  The invitations have gone out and plans are well underway (or so I'm told) for the launch event at No.29, if everything goes to plan that will be a great night.

The whole experience of changing the name has been great.  Over the past 24 years we've helped many organisations with their branding from start-up businesses to companies wishing to rebrand but strangely we've never actually been involved in quite such a radical change as this.  After the 17th June we will probably share more about this whole experience in the blog and on the Social Media Podcast and, if you are changing your name, we'll be happy to share our experience in detail with you.

Please keep following the blog for more updates as the 17th draws closer, it's exciting times for us and we would like to share them with you.

Monday, May 17, 2010

New Media Breakfasts in Glasgow, Edinburgh and Aberdeen

We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  Firstly the dates and venues:





Glasgow - 4th June, 8am at No.29 Members Club, Royal Exchange Square Glasgow
Edinburgh - 10th June 8am at The Tower Restaurant, Chambers Street, Edinburgh
Aberdeen - 9th June venue to be confirmed

The topic for the Glasgow and Edinburgh breakfasts will be:

Actionable Insights with Google Analytics
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.

The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising

If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.

About the speaker:

Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.

Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.

Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.

Ben Rogers on LinkedIn
Ben Rogers on Twitter
Ben Rogers on the Attacat Website

Click here to book the Glasgow New Media Breakfast

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

Click here to book the Edinburgh New Media Breakfast


ABERDEEN BREAKFAST 9th June

1st Session

SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING
Presented by Tim Barlow, Attacat Ltd

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.

Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),

Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.

This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at Chamber of Commerce events.

2nd Session

CAN PODCASTING HELP YOR BUSINESS?
Presented by Gordon White, Podcastmatters Ltd

Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.

We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.

This session will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• How it can help your business
• What does it cost?
• How long does it take?

We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.

Organisers:
The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

Cost:
We are applying a nominal £25 charge for attendance and any profits from this event will be donated to CLAN (Cancer Link Aberdeen and North).

More Information:
For any further information please email Nicki Murray or telephone 01224 701383.

Timetable for the Event:
07.00 Tea/Coffee on Arrival
07.30 Search Engine Optimisation and Pay Per Click Marketing
08.15 Tea/Coffee/Bacon Rolls and Networking
08.45 Can Podcasting Help Your Business?
09.30 Questions & Answers
10.00 Close

Click here to book the Aberdeen New Media Breakfast




Tuesday, May 11, 2010

Social Media Podcast goes Top 10


Delighted to see that the Social Media Podcast has gone to No.6 in the Audio Podcasting category of iTunes and, No.7 in the combined Audio and Video Podcasting category.  It started the day at No.39 & No.63 respectively.

If you want to know why, you should be coming the the New Media Breakfast at the Tower Restaurant in Edinburgh on Thursday this week - all will be revealed!

Full details and booking info for the Breakfast are here

Download or subscribe to the Social Media Podcast here.

Social Media Podcast No.19 now available


In edition 19 Gordon WhiteKyle Murdoch, Iain Murray and Shona Lyttel chat about the iPad 3G tariffs and whether it's really worth taking a 3G package. We also discuss the dangers of exceeding the monthly bandwidth charge and how we've been caught out in the past. Iain does his usual look at gadgets and Apps and explains why his shiny new HTC Legend has been fired in the space of one episode of the podcast!

We hear from Tim Barlow at Attacat who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.

You can download or subscribe to the podacst here

Monday, April 19, 2010

Social Media Podcast No.18 - The Digital Economy Act

The Digital Economy Act went through parliament under the "was up" procedure - in this episode we speak to Valerie Surgenor, IT Lawyer with Macroberts who explains the "wash up" procedure and some of the key aspects of the Digital Economy Act. Valerie explains where she forsees issues with the act and explains a little about the procedure for making future amendments.
Listen to the podcast
Subscribe to the Social Media Podcast
Download the iPhone App

Sunday, April 18, 2010

Can podcasting work for you?


Podcasting is something everyone can do; no need for expensive equipment or dedicated facilities, podcasting is now within the capabilities of anyone with a newish computer or even a 3G mobile device.  But, why should you podcast?  Will it work for you?  What kind of podcast should you do?  If you want the answers to these questions and more, take my advice and go along to one, or both, of the podcasting events taking place in Glasgow in the next couple of weeks.

The first of these is this Wednesday at the Scottish Social Media Dinner at the Urban Grill & Brasserie from 6.30pm.  There will be three very interesting speakers and many people (some expert, some beginners, some just wanting to find out more) at the dinner and, no matter what your current knowledge, there will be something of interest to you.  

Full details of the Scottish Social Media Dinner and booking information are on Craig McGill's Contently Managed blog.  Alternatively, you can book your place here.

The second podcasting event this month is at the Glasgow New Media Breakfast at No.29 on 30th April.  The breakfast meeting will explore why you might consider podcasting and different styles you might employ.  In addition, it will look at the equipment you can use (and most probably have already), where to publish your content, how to promote your show and the cost involved.

Full details of the New Media Breakfast and booking details are available here.  Alternatively you can go directly to the booking page here.

If you’re interested in finding out about podcasting, go along to at least one of these events and talk to some people who are already doing it and, who are happy to help with your questions.  Personally, I would recommend going to both and really get a cross section of views.

Neither of these events is for profit; both have been organised to help you understand podcasting and help you to make up your own mind if it can help your business.

Friday, April 16, 2010

The iPad - Two weeks on...

We've been using the iPad for two weeks now and, if you listened to the Social Media Podcast review, you'll know that we concluded that it was a very cool and beautifully designed toy.  We have shown it to many people now and most feel the same way - whether it's useful or not people still want one.

Well that was then.  We used the iPad in a client meeting on Wednesday and suddenly we realised it is the most remarkable tool for presentations, especially if it's a web based topic you're talking about.  The ability to pass the iPad to the client, the ability to find a web site and flip it over to show the client and, the speed at which it works makes it a truly fantastic meeting room device.  No need to get the laptop screen at the right angle for someone else to view and no need to huddle round the screen, it was a genuine eye opener.

Battery life is amazing and it makes you wonder why the iPhone is so bad.  After a one hour meeting and constant use the battery was still 92%.   The iPad doesn't seem to heat up either, maybe someone can explain why that is?

We weren't looking to justify the purchase price but, it's nice when suddenly something you were happy to own as a gadget becomes a truly useful and impressive work tool.

Thursday, April 08, 2010

Social Media Podcast goes to No.1 on iTunes

We are delighted that the Social Media Podcast No.17 has gone to No.1 in the podcasting category for Audio and combined Audio & Video charts on iTunes in less than 24 hours.

The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO with Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

We also talk briefly about the proposed name change at Podcastmatters Ltd which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.

iPad Review Podcast goes to No.2


We are delighted that the Social Media Podcast No.17 has gone to No.2 in the podcasting category for Audio and combined Audio & Video charts on iTunes in less than 24 hours.

The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO with Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

We also talk briefly about the proposed name change at Podcastmatters Ltd which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.


Social Media Podcast - The iPad


We were lucky enough to get one of the first iPads in Scotland, less than 24 hours after it was launched in the USA so we got a panel together to try it out, discuss the features and, chat about whether there really is a market for this type of device.

The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO with Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

We also talk briefly about the proposed name change at Podcastmatters Ltd which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.

Subscribe to the podcast here and it will download



Wednesday, April 07, 2010

What you need to know about Podcasting & try the Apple iPad

GLASGOW NEW MEDIA BREAKFAST
ALL YOU NEED TO KNOW ABOUT PODCASTING and TRY THE NEW APPLE iPAD
8am on 30th APRIL 2010 at No.29, Glasgow

Podcasts are one of the most intimate forms of communication, they offer the opportunity for you to talk dirctly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcast such as Audio, Enhanced Audio and Video and, time permitting, we will attempt to make a podcast during the breakfast featuring interviews with some of the attendees.

We will also have the new Apple iPad on display and you will get the opportunity to try it for yourself during the meeting.

The breakfast will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio, Enhanced and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• What does it cost?
• How long does it take?

We'll also look at some of the companies that are using podcasts and what they do with them

About the speaker:
This breakfast will be presented by the Podcastmatters team

The New Media Breakfast Glasgow is on the 30th April at No.29, Royal Exchange Square, Glasgow. You can book your place below.

COMPLIMENTARY FOR 29 MEMBERS 
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

I look forward to seeing you on the 30th.


Monday, April 05, 2010

Social Media Wallpaper for iPad


This is a Social Media Wallpaper I have created for my iPad, feel free to use it yourself and please follow me on Twitter @gordonwhite

Sunday, April 04, 2010

My new iPad

This is the first blog post made from my new iPad and what a lovely thing it is. We are doing a review of the iPad in our next Social Media Podcast to be recorded on Tuesday afternoon and we are looking for one more member of our review panel for the recording. If you would like to take part, please email me to say you are interested.

The podcast will probably be recorded late afternoon or early evening.

That's all for now, I'm off to explore what else it can do.

Friday, March 26, 2010

What a good breakfast

We had a great turnout for the New Media Breakfast in Glasgow this morning with a fantastic insight to Search Engine Optimisation and Pay-Per-Click advertising from Tim Barlow from Attacat
.
Tim has done a great blog post on the event and taken the time to post some of the many Twitter  messages sent before, during and after the event.

Please take a moment to read Tim's blog post here.

Tim will be doing the same presentation at the Edinburgh New Media Breakfast on the 15th April at The Tower Restaurant in Edinburgh.  If you would like to come along please book here

Saturday, March 20, 2010

Want to know the truth about Search Optimisation?

I had a very pleasant lunch yesterday with Tim Barlow and some of the team at Attacat, a great bunch with lots of knowledge, expertise, and enthusiasm. Naturally, the conversation was focused around social media and search optimisation and it occurred to me that perhaps companies could be so wrapped up in adopting new 'sexy' social media tools that they forget about search optimisation.

Search is still the primary method by which someone will find your web site and it shouldn't be overlooked. In fact, you could argue that it is more important than ever; the increase in businesses using social media platforms in addition to their tradition web site could mean it's getting more difficult to be noticed on search engines.

I also think it's a particular area of new media that gets a bad name; everyday I get emails promising me a No.1 listing on Google, how can they possibly promise this? People ask many questions about search optimisation:

• What do search optmisation companies actually do?
• Why do I have to keep optimising my site?
• Can anyone guarantee a No.1 listing?
• How do I decide what to spend on search optimisation?
• Can I do it myself or should I use an agency?

Hopefully we can answer some of these questions for you; Tim Barlow is the next New Media Breakfast speaker, on 26th March in Glasgow and the 15th April in Edinburgh. Tim will give a completely honest and open presentation about search optimisation and, you will have the opportunity to ask him these and any other questions about search optimisation and pay-per-click advertising.

If you would like to attend the New Media Breakfast in Glasgow or Edinburgh please select one of the links below to see full details and booking arrangements




Wednesday, March 10, 2010

Social Media Podcast No.16 now available on iTunes


Google Execs get jail sentence, Gadgets Galore and where to get a Social Media Policy free

Iain Murray from Chardfm makes his debut as our Gadget advisor, we're still trying to give him a name so please let us know your ideas at gordon@podcastmatters.co.uk Iain discusses lots of great gadgets, web sites and mobile apps.

John Mackenzie, Partner at Pinsent Masons the law firm behind out-law.com joins us to talk about the recent ruling in the Italian Courts which led to three Google Execcutives being handed suspended jail sentences. John explains the law behind this case and why it could be a landmark ruling.

Steve Cook from Empire HR http://www.empirehr.com tells us why it's so important for organisations to have a Social Media Policy and the implications for the companies that don't give out proper guidelines to employees.

Download or subscribe to the podcast here

Wednesday, March 03, 2010

New Media Breakfast Glasgow 26th March - Search Optimisation and Pay Per Click

SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING with TIM BARLOW, MANAGING DIRECTOR, ATTACAT
8am on 26th March 2010 at No.29, Glasgow

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic
e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events.

The New Media Breakfast Glasgow is on the 26th March at No.29,
Royal Exchange Square, Glasgow.

You can book your place below.


COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you
should email Malcolm to reserve your place.

I look forward to seeing you on the 26th.

Tuesday, March 02, 2010

Social Media on the move - 140 characters goes a long way

NEW MEDIA BREAKFAST EDINBURGH


19th March 2010 
at 
Tower Restaurant, Museum of Scotland, Chambers Street, Edinburgh. EH1 1JF


Twitter is on everybody's fingertips, status updates are fast becoming a way of life and the corporate world is getting in on the act; this month's New Media Breakfast will examine various web based sites that help you make full use of Twitter and other social media platforms whilst on the move.

We'll also take a look at some of the smartphone platforms such as: Symbian, Android, iPhone,Windows, Linux and Blackberry.


We are delighted to have Iain Murray, a regular attendee at the New Media Breakfast, to present on this extremely topical subject.

Iain is Managing Director of Chardfm Scotland’s fastest growing fm business, delivering multi-skilled fm services through a network of mobile engineers. The business made a significant investment in technology in 2009 which won them two national awards, the PFM Magazine and i-fm.net e-business award and national contractor of the year award from Mitchells & Butlers. During the same year Chardfm secured significant new business including the account to maintain the Co-operative Groups retail and banking outlets.

Iain has a track record of success in business, starting his first fm business in 1992, he has managed significant property portfolio’s including 68 care homes for Highfield Group. In 1999 Iain established Gardiner & Theobald Facilities Management for the G&T Group which grew to be the largest fm consultancy in the UK, delivering fm advice into the UK and NI governments, MOD, British Library and Cabinet Office. Iain left GTFM in 2004 to establish Jenkins & Marr Facilities Management which was sold to SMC Group plc. in 2006. In 2008 Iain joined Chardfm.

Iain is also the Chairman of the British Institute of Facilities Management the second largest fm Institute globally. His two year tenure finishes in June of this year after which he hoping to is join the Board of Global FM, the worldwide association of associations. Iain has been instrumental in moving the Institute towards more use of Social Media and regularly blogs and tweets during his Institute business. IFMA the American fm association recently published an article in their FMJ publication to their 50,000 readers on social media in business penned by Iain.

Iain is a member of the Entrepreneurial Exchange and is working on their behalf with Enlight the venture philanthropy part of the Exchange providing assistance to Skillforce.

Iain has been affectionately known to his friends as ‘gadget man’ for far too long, he has a passionate interest in technology and has a mantra of ‘if it improves productivity it’s not a gadget’, he started using Social Media in 2007 when he took the Chair of BIFM, blogging weekly until discovering and actively using Twitter, his business Chardfm has won awards for its deployment of technology and is actively using Social Media to develop new business. He has regularly tweeted at the New Media Breakfast’s.

To view this event on Connect, please visit Winning Entrepreneurs New Media Breakfast

Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts




Wednesday, February 24, 2010

Social Media Podcast No.16 with Paul Levinson

Social Media Podcast No.16 is now available on iTunes.  In this episode we chat with Paul Levinson, Professor of Communication and Media Studies at Fordham University in New York and author of New New Media and 15 other books.

During the discussion we chat about his book, New New Media, social media in politics, China, Amazon, YouTube debates, Gordon Brown and David Cameron, blocking access in the workplace and other new media related subjects.

As you will hear, Paul loves to talk and his passion for new media and writing is evident throughout the conversation, I hope you enjoy listening to him as much as I enjoyed chatting to him.

Tuesday, February 23, 2010

By 2013 mobile devices will be the most popular method to access the web.

I've just been corrected by our speaker on Friday, Iain Murray, that mobile devices will become the favoured access method to the internet by 2013 (How quickly things change in Social Media). So, I have decided to repose this blog with the correct heading.


Find out about social media on the move at the New Media Breakfast in Glasgow on the 26th February with Iain Murray for Chardfm and the Podcastmatters team. For full venue, programme and booking details please link here

Saturday, February 20, 2010

By 2014 mobile devices will be the most popular access for the internet

Find out about social media on the move at the New Media Breakfast in Glasgow on the 26th February with Iain Murray for Chardfm and the Podcastmatters team.

For full venue, programme and booking details please link here

Thursday, February 18, 2010

Busy end to the week...

We're having a busy end to the week at Podcastmatters, just got back from the Inverness New Media Breakfast which went extremely well with lots of questions and discussion and, tomorrow morning we have the re-launch of the New Media Breakfast in Edinburgh with Winning Entrepreneurs.  We will be re-presenting the first two from the end of last year and the third session will focus on "Social Media in the Workplace", with better opportunities for networking this time round.

Saturday, February 13, 2010

New Social Media Podcast - Edition 14

On the latest Social Media Podcast we have Scott Allison talking about his trip to Las Vegas to visit the headquarters of Zappos who are renowned for their customer service mainly delivered through the use of Twitter.  Scot tells us how the trip came about and provides a first hand insight about how Zappos operate the company around 10 core values.  It's always useful to look at what successful companies do and even more so when you can hear it from someone who has actually been there and met the people involved.

We were also joined by Iain Murray and Shona Lyttel from Chardfm who talked about Social Media access in the workplace and the forthcoming New Media Breakfast about Social Media on the move.  Iain Murray, MD of Chardfm will present on this subject and on the podcast he told us about some of the tools we will be looking at.

Other topics on Edition 14 include our new iPhone App, our favourite applications, who should you put in charge of you social media activity and the forthcoming interview with Paul Levinson, professor of Communication & Media Studies at Fordham University in New York and author of the book, New New Media.



Wednesday, February 10, 2010

Paul Levinson, author of New New Media

Paul Levinson took time out to talk to us about his book New New Media in a very entertaining and informative interview which will be available soon on the Social Media Podcast.  Paul is professor of Communication and Media Studies at Fordham University in New York and author of 16 books, some fictional and some non-fictional.

Paul talks about his book, social media in politics, blocking social media access, television, China and much more.

Subscribe to the Social Media Podcast to be sure you get this great interview.

Monday, February 08, 2010

Social Media on the move - 140 characters can go a long way

Twitter is on everybody's fingertips, status updates are fast becoming a way of life and the corporate world is getting in on the act; this month's New Media Breakfast will examine various web based sites that help you make full use of Twitter and other social media platforms whilst on the move.

We'll also take a look at some of the smartphone platforms such as: Symbian, Android, iPhone,Windows, Linux and Blackberry.

We are delighted to have Iain Murray, a regular attendee at the New Media Breakfast, to present on this extremely topical subject.

Iain is Managing Director of Chardfm Scotland’s fastest growing fm business, delivering multi-skilled fm services through a network of mobile engineers. The business made a significant investment in technology in 2009 which won them two national awards, the PFM Magazine and i-fm.net e-business award and national contractor of the year award from Mitchells & Butlers. During the same year Chardfm secured significant new business including the account to maintain the Co-operative Groups retail and banking outlets.

Iain has a track record of success in business, starting his first fm business in 1992, he has managed significant property portfolio’s including 68 care homes for Highfield Group. In 1999 Iain established Gardiner & Theobald Facilities Management for the G&T Group which grew to be the largest fm consultancy in the UK, delivering fm advice into the UK and NI governments, MOD, British Library and Cabinet Office. Iain left GTFM in 2004 to establish Jenkins & Marr Facilities Management which was sold to SMC Group plc. in 2006. In 2008 Iain joined Chardfm.

Iain is also the Chairman of the British Institute of Facilities Management the second largest fm Institute globally. His two year tenure finishes in June of this year after which he is hoping to join the Board of Global FM, the worldwide association of associations. Iain has been instrumental in moving the Institute towards more use of Social Media and regularly blogs and tweets during his Institute business. IFMA the American fm association recently published an article in their FMJ publication to their 50,000 readers on social media in business penned by Iain.

Iain is a member of the Entrepreneurial Exchange and is working on their behalf with Enlight the venture philanthropy part of the Exchange providing assistance to Skillforce.

Iain has been affectionately known to his friends as ‘gadget man’ for far too long, he has a passionate interest in technology and has a mantra of ‘if it improves productivity it’s not a gadget’, he started using Social Media in 2007 when he took the Chair of BIFM, blogging weekly until discovering and actively using Twitter, his business Chardfm has won awards for its deployment of technology and is actively using Social Media to develop new business. He has regularly tweeted at the New Media Breakfast’s.

The New Media Breakfast Glasgow is on the 26th February at No.29, Royal Exchange Square, Glasgow.

You can book your place below.


COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you
should
email Malcolm to reserve your place.


Friday, February 05, 2010

NEW MEDIA BREAKFAST INVERNESS

We are pleased to announce, due to numerous requests, we have scheduled our first New Media Breakfast in Inverness on the 18th February at the Kingsmills Hotel in association with Empire HR.

You can see full venue, programme and booking details here

News about Edinburgh Breakfast:
We have also posted details of the Re-Launch of the New Media Breakfast in Edinburgh in association with Winning Entrepreneurs. You can see full venue, programme and booking details here

Thursday, February 04, 2010

New Media Breakfast Re-launch in Edinburgh with Winning Entrepreneurs

We are pleased to announce the re-launch of the New Media Breakfast Edinburgh. The resounding success of these breakfast meetings has led us to rethink how we manage and run them in the future and we decided that these would run far more efficiently with a local partner in each city (New Media Breakfasts are now in Glasgow, Edinburgh, Aberdeen and Inverness starts on 18th February), we are please to announce that Winning Entrepreneurs will be our partner in all furure Edinburgh breakfasts. This first event starts with registration at 7:45am and will finish at 10:15am. 3 topics will be covered with a 15 minute break at 9am.

As some of you are aware, Pocastmatters ran 2 of these events at the end of last year therefore the first 2 topics covered will re-visit the presentations given previously. If you attended these and a re-cap of those topics is relevant to you then please arrive for registration at 9am. Following on from the presentation, there will be a Q and A session and the opportunity to network with fellow attendees. Each New Media breakfast will feature specific areas of new media and will demonstrate via live examples how commercial businesses and non-profit organisations are using these to market themselves to raise brand awareness, increase brand loyalty and improve customer relationships.

TOPIC 1 - WHAT IS SOCIAL MEDIA ALL ABOUT? 8am

New or Social Media is on everyone’s lips, we hear references to Twitter, Facebook, Linked-In and other new media tools on a daily basis but, do we really understand them or know what they do?

Topics covered include:

• Social networking
• Facebook, Bebo, MySpace etc.
• Niche networking
• B2B, B2C and Non-Profit
• Podcasting, RSS and iTunes - Audio and Video
• Viral video and video syndication
• YouTube, Viddler, Facebook, iTunes etc
• Blogging
• Micro blogging - Twitter, FriendFeed, Facebook Status Updates etc.
• Live broadcasting - Audio and Video
• Virtual Worlds
• Social Bookmarking and Tagging


TOPIC 2 - NICHE NETWORKING & DEVELOPING YOUR ONLINE COMMUNITY
We will look at examples of how some of our clients are using Niche Networks to engage and communicate with existing and potential customers.

This will include B2B, B2C and Non-Profit organisations. We will look at open and closed networks and the ways that companies are growing their communities.

TOPIC 3 - SOCIAL MEDIA IN THE WORKPLACE 9:15am
Exploring the issues surrounding employee access and the use of social media as a communication tool. What are the potential pitfalls if they do? There is no right or wrong answer to this; many factors will influence whether or not it is right for your business. With this in mind, we will explore the topic in order to help you make a more informed decision about allowing access and the use of social media in your business.

• Does enabling social networks in the workplace adversely affect productivity?
• What are the options if I do allow staff to use social networks?
• Are guidelines available?
• What are other organisations doing?
• What are the potential risks and rewards?
• Will it fit with other marketing activities?
• What does it cost?
• What are the common mistakes?
• Can you keep your brand off social media?

To view this event on Connect, please visit Winning Entrepreneurs New Media Breakfast

Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts