Monday, May 17, 2010

New Media Breakfasts in Glasgow, Edinburgh and Aberdeen

We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  Firstly the dates and venues:

Glasgow - 4th June, 8am at No.29 Members Club, Royal Exchange Square Glasgow
Edinburgh - 10th June 8am at The Tower Restaurant, Chambers Street, Edinburgh
Aberdeen - 9th June venue to be confirmed

The topic for the Glasgow and Edinburgh breakfasts will be:

Actionable Insights with Google Analytics
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.

The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising

If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.

About the speaker:

Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.

Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.

Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.

Ben Rogers on LinkedIn
Ben Rogers on Twitter
Ben Rogers on the Attacat Website

Click here to book the Glasgow New Media Breakfast

This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

Click here to book the Edinburgh New Media Breakfast


1st Session

Presented by Tim Barlow, Attacat Ltd

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.

Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),

Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.

This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at Chamber of Commerce events.

2nd Session

Presented by Gordon White, Podcastmatters Ltd

Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.

We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.

This session will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• How it can help your business
• What does it cost?
• How long does it take?

We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.

The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

We are applying a nominal £25 charge for attendance and any profits from this event will be donated to CLAN (Cancer Link Aberdeen and North).

More Information:
For any further information please email Nicki Murray or telephone 01224 701383.

Timetable for the Event:
07.00 Tea/Coffee on Arrival
07.30 Search Engine Optimisation and Pay Per Click Marketing
08.15 Tea/Coffee/Bacon Rolls and Networking
08.45 Can Podcasting Help Your Business?
09.30 Questions & Answers
10.00 Close

Click here to book the Aberdeen New Media Breakfast

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