New Media Breakfasts in Glasgow, Edinburgh and Aberdeen

We are delighted to confirm the dates and topics for the next New Media Breakfasts in Glasgow, Edinburgh and Aberdeen.  Firstly the dates and venues:





Glasgow - 4th June, 8am at No.29 Members Club, Royal Exchange Square Glasgow
Edinburgh - 10th June 8am at The Tower Restaurant, Chambers Street, Edinburgh
Aberdeen - 9th June venue to be confirmed

The topic for the Glasgow and Edinburgh breakfasts will be:

Actionable Insights with Google Analytics
Google Analytics is the most widely used website statistical service with over 50% of the top 100,000 websites having installed it. At this breakfast we’ll be trying to ignore the technical aspects of installing & setting up Google Analytics and instead look in detail at some of the reports available and the insights you can take from these.

The breakfast will look at the following:
· Importance of setting KPIs
· Tagging & segmenting different traffic sources
· Identifying weak & strong pages within your site
· The dangers of averages!
· What visitor information can tell you
· Optimising online & offline advertising

If anyone would be willing to share their Google Analytics data in a live demonstration during the breakfast please contact the speaker directly.

About the speaker:

Ben Rogers is a Director of Attacat Internet Marketing, the Edinburgh-based search engine and internet marketing firm.

Ben joined Attacat in 2008 with a strong technical background, having studied Computing Science at Aberdeen University. His passion for stats makes Ben a natural when it comes to analytics; he even passed the Google Analytics exam within 3 hours of it being launched, making him one of the first 100 people in the world to gain the Google Analytics Individual Qualification.

Ben has a proven track record of finding unique solutions with Analytics as well as improving website performances through clever use of data. He has also held numerous Google Analytics seminars and training sessions, whether it be a general session for beginners or a bespoke solution for individual companies.

Ben Rogers on LinkedIn
Ben Rogers on Twitter
Ben Rogers on the Attacat Website

Click here to book the Glasgow New Media Breakfast

COMPLIMENTARY FOR 29 MEMBERS
This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.

Click here to book the Edinburgh New Media Breakfast


ABERDEEN BREAKFAST 9th June

1st Session
SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING
Presented by Tim Barlow, Attacat Ltd

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign.

Attacat was set up in 1994 to take advantage of Tim's knowledge. Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days),

Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design.

This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields. Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at Chamber of Commerce events.

2nd Session
CAN PODCASTING HELP YOR BUSINESS?
Presented by Gordon White, Podcastmatters Ltd

Podcasts are among the most intimate forms of communication. They offer the opportunity for you to talk directly in the ear of someone who has chosen to listen to your content. At this breakfast we will look at the various different types of podcasts and the tools trequired to make your own podcasts.

We will also have the new Apple iPad on display and we'll show you how that can be used to make audio podcasts. You will also get the opportunity to try it for yourself during the meeting.

This session will look at the following:

• What is a podcast?
• What is RSS and how does it work?
• Different types of podcast content
• Audio and Video Podcasts - what are they?
• Different ways to make a podcast - Agency and in-house
• How it can help your business
• What does it cost?
• How long does it take?

We'll also look at some of the companies using podcasts and how they use them as an effective internal or promotional communication tool.

Organisers:
The New Media Breakfast will be run by Podcastmatters Ltd, a leading new media company involved in Audio and Video podcast production, Niche Network creation and new media consulting for a wide range of organisations across many industry sectors.

Cost:
We are applying a nominal £25 charge for attendance and any profits from this event will be donated to CLAN (Cancer Link Aberdeen and North).

More Information:
For any further information please email Nicki Murray or telephone 01224 701383.

Timetable for the Event:
07.00 Tea/Coffee on Arrival
07.30 Search Engine Optimisation and Pay Per Click Marketing
08.15 Tea/Coffee/Bacon Rolls and Networking
08.45 Can Podcasting Help Your Business?
09.30 Questions & Answers
10.00 Close

Click here to book the Aberdeen New Media Breakfast

Social Media Podcast - The iPad

We were lucky enough to get one of the first iPads in Scotland, less than 24 hours after it was launched in the USA so we got a panel together to try it out, discuss the features and, chat about whether there really is a market for this type of device.

The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO with Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

We also talk briefly about the proposed name change at Podcastmatters Ltd which will happen on the 17th June 2010 and more detail about the reasons for that will be outlined in a future podcast very soon.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.

Subscribe to the podcast here and it will download

Social Media on the move - 140 characters goes a long way

NEW MEDIA BREAKFAST EDINBURGH


19th March 2010 

at 

Tower Restaurant, Museum of Scotland, Chambers Street, Edinburgh. EH1 1JF

Twitter is on everybody's fingertips, status updates are fast becoming a way of life and the corporate world is getting in on the act; this month's New Media Breakfast will examine various web based sites that help you make full use of Twitter and other social media platforms whilst on the move.

We'll also take a look at some of the smartphone platforms such as: Symbian, Android, iPhone,Windows, Linux and Blackberry.


We are delighted to have Iain Murray, a regular attendee at the New Media Breakfast, to present on this extremely topical subject.

Iain is Managing Director of Chardfm Scotland’s fastest growing fm business, delivering multi-skilled fm services through a network of mobile engineers. The business made a significant investment in technology in 2009 which won them two national awards, the PFM Magazine and i-fm.net e-business award and national contractor of the year award from Mitchells & Butlers. During the same year Chardfm secured significant new business including the account to maintain the Co-operative Groups retail and banking outlets.

Iain has a track record of success in business, starting his first fm business in 1992, he has managed significant property portfolio’s including 68 care homes for Highfield Group. In 1999 Iain established Gardiner & Theobald Facilities Management for the G&T Group which grew to be the largest fm consultancy in the UK, delivering fm advice into the UK and NI governments, MOD, British Library and Cabinet Office. Iain left GTFM in 2004 to establish Jenkins & Marr Facilities Management which was sold to SMC Group plc. in 2006. In 2008 Iain joined Chardfm.

Iain is also the Chairman of the British Institute of Facilities Management the second largest fm Institute globally. His two year tenure finishes in June of this year after which he hoping to is join the Board of Global FM, the worldwide association of associations. Iain has been instrumental in moving the Institute towards more use of Social Media and regularly blogs and tweets during his Institute business. IFMA the American fm association recently published an article in their FMJ publication to their 50,000 readers on social media in business penned by Iain.

Iain is a member of the Entrepreneurial Exchange and is working on their behalf with Enlight the venture philanthropy part of the Exchange providing assistance to Skillforce.

Iain has been affectionately known to his friends as ‘gadget man’ for far too long, he has a passionate interest in technology and has a mantra of ‘if it improves productivity it’s not a gadget’, he started using Social Media in 2007 when he took the Chair of BIFM, blogging weekly until discovering and actively using Twitter, his business Chardfm has won awards for its deployment of technology and is actively using Social Media to develop new business. He has regularly tweeted at the New Media Breakfast’s.

To view this event on Connect, please visit Winning Entrepreneurs New Media Breakfast

Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts

Busy end to the week...

We're having a busy end to the week at Podcastmatters, just got back from the Inverness New Media Breakfast which went extremely well with lots of questions and discussion and, tomorrow morning we have the re-launch of the New Media Breakfast in Edinburgh with Winning Entrepreneurs.  We will be re-presenting the first two from the end of last year and the third session will focus on "Social Media in the Workplace", with better opportunities for networking this time round.

NEW MEDIA BREAKFAST INVERNESS

We are pleased to announce, due to numerous requests, we have scheduled our first New Media Breakfast in Inverness on the 18th February at the Kingsmills Hotel in association with Empire HR.

You can see full venue, programme and booking details here

News about Edinburgh Breakfast:
We have also posted details of the Re-Launch of the New Media Breakfast in Edinburgh in association with Winning Entrepreneurs. You can see full venue, programme and booking details here

New Media Breakfast Re-launch in Edinburgh with Winning Entrepreneurs

We are pleased to announce the re-launch of the New Media Breakfast Edinburgh. The resounding success of these breakfast meetings has led us to rethink how we manage and run them in the future and we decided that these would run far more efficiently with a local partner in each city (New Media Breakfasts are now in Glasgow, Edinburgh, Aberdeen and Inverness starts on 18th February), we are please to announce that Winning Entrepreneurs will be our partner in all furure Edinburgh breakfasts. This first event starts with registration at 7:45am and will finish at 10:15am. 3 topics will be covered with a 15 minute break at 9am.

As some of you are aware, Pocastmatters ran 2 of these events at the end of last year therefore the first 2 topics covered will re-visit the presentations given previously. If you attended these and a re-cap of those topics is relevant to you then please arrive for registration at 9am. Following on from the presentation, there will be a Q and A session and the opportunity to network with fellow attendees. Each New Media breakfast will feature specific areas of new media and will demonstrate via live examples how commercial businesses and non-profit organisations are using these to market themselves to raise brand awareness, increase brand loyalty and improve customer relationships.

TOPIC 1 - WHAT IS SOCIAL MEDIA ALL ABOUT? 8am

New or Social Media is on everyone’s lips, we hear references to Twitter, Facebook, Linked-In and other new media tools on a daily basis but, do we really understand them or know what they do?

Topics covered include:

• Social networking
• Facebook, Bebo, MySpace etc.
• Niche networking
• B2B, B2C and Non-Profit
• Podcasting, RSS and iTunes - Audio and Video
• Viral video and video syndication
• YouTube, Viddler, Facebook, iTunes etc
• Blogging
• Micro blogging - Twitter, FriendFeed, Facebook Status Updates etc.
• Live broadcasting - Audio and Video
• Virtual Worlds
• Social Bookmarking and Tagging


TOPIC 2 - NICHE NETWORKING & DEVELOPING YOUR ONLINE COMMUNITY
We will look at examples of how some of our clients are using Niche Networks to engage and communicate with existing and potential customers.

This will include B2B, B2C and Non-Profit organisations. We will look at open and closed networks and the ways that companies are growing their communities.

TOPIC 3 - SOCIAL MEDIA IN THE WORKPLACE 9:15am
Exploring the issues surrounding employee access and the use of social media as a communication tool. What are the potential pitfalls if they do? There is no right or wrong answer to this; many factors will influence whether or not it is right for your business. With this in mind, we will explore the topic in order to help you make a more informed decision about allowing access and the use of social media in your business.

• Does enabling social networks in the workplace adversely affect productivity?
• What are the options if I do allow staff to use social networks?
• Are guidelines available?
• What are other organisations doing?
• What are the potential risks and rewards?
• Will it fit with other marketing activities?
• What does it cost?
• What are the common mistakes?
• Can you keep your brand off social media?

To view this event on Connect, please visit Winning Entrepreneurs New Media Breakfast

Future New Media Breakfasts will take place on a monthly basis and there will be 1 topic covered, they will start at 8am and finish at 9:30am. I hope you will be able to join us for what will be an informative and participative breakfast and if you have any queries in the meantime then please contact Belinda Roberts

Breakfast Update and welcome Aberdeen!

We already have 60+ people attending the New Media Breakfast in Aberdeen on the 24th November but, as I mentioned in a recent Tweet, Pittodrie is a big venue so there's still time to book your place.

GLASGOW & EDINBURGH:
The next Glasgow breakfast is Friday 27th November. The main speaker for this and the next Edinburgh event is John MacKenzie, Partner at Pinsent Mason who will talk about IP and legal issues surrounding user generated content.

We will also take a short (light hearted) look at Viral Video and how organisations are using this to great advantage.

If you would like to book your place at any of these events please click here.

Speaker announcement for New Media Breakfast

We are pleased that John MacKenzie, Partner with legal firm Pinsent Masons is going to be the main speaker at our next new Media breakfast in Glasgow (27th November) and Edinburgh (4th December - TBC).

John will be talking about various legal aspects of user generated content in social media in what promises tobe a most interesting useful presentation.

John is a Solicitor Advocate who deals with a range of commercial litigation matters. His principal expertise lies in intellectual property, and IT litigation. John also advises client on IP portfolio management, and particularly online disputes. John has dealt with many major claims before the Court of Session and appears before the higher courts on a regular basis. His clients have included UK and global banking, IT, energy, manufacturing and utility companies. He has also carried out extensive advocacy before the Inner House of the Court of Session (Court of Appeal equivalent).

John regularly lectures and writes on IP and dispute resolution issues and is the author of the book ‘Written Pleadings’. He sits on the Lord President's Consultative Committee on Commercial Actions.

To book your place at the New Media Breakfast please click here.

New Media Breakfast Edinburgh 13th Novemmber

The next New Media Breakfast Edinburgh this Friday will look at Niche Networks and Building an Online Community. This will be an interesting (and sometime humorous) look at what companies are doing in New Media and how they are engaging in converstaion and building relationships with their customers.

If you would like to come along please reserve your place, you can get full details and booking information here

NEW MEDIA BREAKFAST - TOPIC

A few people have been asking about the topic for the next new media breakfasts in Glasgow and Edinburgh (Glasgow 30th October, Edinburgh 13 November), this has been more difficult to decide than you might think. There's a large cross section of people attending the events and we want to keep them as interesting as possible for everyone present.

For the next event we will featuring one main topic: Niche Networking and Developing Your Online Community.

We will look at examples of how some of our clients are using Niche Networks to engage and communicate with existing and potential customers. This will include B2B, B2C and Non Profit organisations. We will look at open and closed networks and the various ways that companies are growing their communities.

We will also try to feature some news items (suggestions are very welcome) and maybe throw in the odd light-hearted look at social media. There will of course be a Q&A session and some good old fashioned networking.

New Media Breakfast Edinburgh

We launched the New Media Breakfast Edinburgh yesterday in Amicus Apple and all seemed to go well

On Wednesday Kyle and I went to Amicus Apple to check the AV set up and make final arrangements with Calum Mackinnon, owner of Amicus, I must admit we were worried about the choice of venue and whether it was going to work, it was certainly going to be intimate!

Thursday saw a late run of bookings which meant we had to add an additional presentation form 10am - 11am, Fiona got on the phone and managed to speak to around 15 people who were happy to switch to the later time. All in all, I think the layout and venue worked really well, a much different feel to the Glasgow Event which attracted over 70 people but, it was equally good.

I'll leave it to others to comment on the content however, thank you to Calum and his team - we got lots of positive feedback about the bacon rolls - and we were very well looked after. We are all looking forward to the next event on the 13th November.

You can also enter the Amicus Apple competition to win a Christmas Meal for you and 10 friends, go to the Amicus site for more details.

Social Media Podcast Edition 8 - Alastair Campbell

Former Head of Communications for the Labour Party, Alastair Campbell gives us his thoughts on using Social Media in politics and, his opinion of how prepared the current political parties in the U.K are for running a effective social media campaign. A huge thanks again to Alistair for taking the time out to record this interview. We also talk about the range of companies attending the New Media Breakfast in Glasgow. We are now also holding this event in Edinburgh.

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I'm doing the ironing

Just ironing out a few of kinks ahead of the New Media Breakfast in Edinburgh

New Media Breakfast Edinburgh

We are now taking bookings for the New Media Breakfast in Edinburgh on Friday 9th October in Amicus Apple on Frederick Street. Please book early for this event because number are limited.

We are also now taking bookings for the next New Media Breakfast in Glasgow on 30th October in No.29 in Exchange Square at 8am.

Click here to book for Glasgow and Edinburgh events