8am on Friday 2nd JULY 2010 at No.29, Glasgow 8am on Thursday 15th JULY 2010 at The Tower Restaurant, Chambers Street, Edinburgh
Facebook is without doubt the largest and most popular social network with over 400 million users world wide, it's difficult to avoid it nowadays with such a large following of private and business users.
Are you getting the most from your Facebook activity? Is your Facebook set up properly for your business; should you use a Group, a Facebook Page, Facebook Causes or, your personal provile? How do you determine your privacy settings? These are all questions we will explore at the next New Media Breakfast.
Facebook advertising is growing everyday in popularity and importance; Joel Lumsden, the tallest member of the Attacat Internet Marketing team will make a cameo appearance at this breakfast to talk about why this relatively new platform is generating such a buzz in the online marketing world. He’ll explain how it differs from conventional pay-per-click platforms such as Google AdWords, share examples and tips on how to achieve good returns, look at the incredible demographic profiling available to advertisers and generally give an impassioned call to action for businesses to take advantage of the window of opportunity that Facebook advertising represents.
BOOKING - GLASGOW, 2nd July
Early indications are that this will be an extremely popular subject so, please book now to ensure your place.
COMPLIMENTARY FOR 29 MEMBERS This event is complimentary to 29 Members - If you are a member you should email Malcolm to reserve your place.
BOOKING - EDINBURGH, 15th July
Early indications are that this will be an extremely popular
Only 7 days until the launch and we're starting to get "things" delivered to the office. The latest delivery are some wonderful shirts for the launch night from NKD Clothing - who else would you possibly go to for your corporate branded clothing?
The NKD have advised, assisted, designed and delivered - it's so good to work with companies that do what they say they'll do - thank you Gill, Steph and the rest of the team. And, thank you for your discretion and helping us to keep the name under wraps.
We will be doing a video about the whole process of choosing and designing the shirts but, Gill's off for a well deserved holiday so we'll get it finished when she gets back (Or, maybe she's leaving the country so she doesn't spill the beans about the new name!).
Congratulations to CEO Alex Cosgrove and all of her team, we enjoy working with you and we had every confidence that your truly fantastic business would triumph. We look forward to working with you as the business continues to 'grow'.
More on the award and this evening's event to follow.
We are now only 21 days away from the launch and things are starting to happen so we've decided to capture some of the preparations and discusiions on video and put them out as short clips between now and the 17th.
Attendees at our New Media Breakfast in Glasgow will be familiar with No.29 in Exchange Square where we are fortunate enough to host the event however, you may not have had the chance to see the rest of the club and the facilities it has to offer. Here's a great invitation for you to see the whole place and enjoy a relaxing glass of wine at the same time.
29 Private Members Club would like to Invite you to our “Open House Evening” on Wednesday 16th June from 6pm till 8pm.
All areas of the Club shall be open so that potential new members can view the venue whilst enjoying a glass of wine and canapés with the compliments of 29.
Members of the 29 Team shall be on hand to explain the benefits of membership and also show you around.
New Members will also benefit from our Corporate Discount If you Join up the evening (£110 + VAT per annum)
Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.
We also talk briefly about the forthcoming New Media Breakfasts in Glasgow, Edinburgh and Aberdeen. The Glasgow (4th June) and Edinburgh (10th June) breakfasts have Ben Rogers of Attacat presenting on Google Analytics and how to get actionable date from your stats. The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and, Tim Barlow form Attacat will discuss Search Engine optimisation and pay-per-click advertising. Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.
You can find full details on all the breakfast events and booking details here.
You can download the Social Media Podcast from iTunes by clicking here.
Today is a bit of a milestone for Podcastmatters and Design Matters. As you are probably all aware, we are merging the businesses and launching the new company and new name on the 17th June so, why is today important? Today we received our stationery from the printer (who is sworn to secrecy) which is the first time we have seen the new name in print and we are all delighted with the result.
Seeing the name in print somehow makes it all a bit more real; up until now we have talked about it, we've created the branding, we've even started work on the web site but, actually holding a printed version in your hand seems to move everything on to a new level.
When we first announced the name change we put a countdown clock on the network site with 72 days to go and that seemed like lots of time to get everything done; now it's at 23 days, 20 hours and 12 minutes to go and the "To Do" list seems to be getting longer. The invitations have gone out and plans are well underway (or so I'm told) for the launch event at No.29, if everything goes to plan that will be a great night.
The whole experience of changing the name has been great. Over the past 24 years we've helped many organisations with their branding from start-up businesses to companies wishing to rebrand but strangely we've never actually been involved in quite such a radical change as this. After the 17th June we will probably share more about this whole experience in the blog and on the Social Media Podcast and, if you are changing your name, we'll be happy to share our experience in detail with you.
Please keep following the blog for more updates as the 17th draws closer, it's exciting times for us and we would like to share them with you.