In
Edition No.20 we talk to
Iain Murray and
Shona Lyttel about
Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement. We also discuss the reasons for the forthcoming
Podcastmatters name change on the 17th June.
Also mentioned: A rare
Zappos mistake and how effectively they dealt with it, John McGuire and
Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.
We also talk briefly about the forthcoming New Media Breakfasts in
Glasgow,
Edinburgh and
Aberdeen. The Glasgow (4th June) and Edinburgh (10th June) breakfasts have
Ben Rogers of
Attacat presenting on Google Analytics and how to get actionable date from your stats. The Abedeen breakfast (9th June) has two sessions with me discussing podcasting and how it might be useful for your business and,
Tim Barlow form Attacat will discuss Search Engine optimisation and pay-per-click advertising. Tim has already presented this topic at previous Glasgow and Edinburgh breakfasts and everyone found it to be an extremely useful insight into the importance of search and how it works.
You can find full details on all the breakfast events and booking details
here.
You can download the Social Media Podcast from iTunes by clicking
here.
