Wednesday, March 03, 2010

New Media Breakfast Glasgow 26th March - Search Optimisation and Pay Per Click

SEARCH ENGINE OPTIMISATION AND PAY PER CLICK MARKETING with TIM BARLOW, MANAGING DIRECTOR, ATTACAT
8am on 26th March 2010 at No.29, Glasgow

Search engine optimisation and pay per click marketing may be grabbing less headlines in the internet marketing world these days. However, they are still very relevant for businesses and gaining in relevance all the time. Search needs to be an integral part of any online marketing plan.

We'll examine the various different elements that make up the Google search experience and how businesses should go about seeking to appear in each different type of listing including:

• Sponsored links
• Regular "natural" results
• Maps/Local
• Shopping Results
• Video

We'll also examine some of the current trends towards more personalised results and social search.

About the speaker:

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic
e-commerce sites to B2B businesses in niches you probably never knew existed.

Tim speaks regularly at both Edinburgh and Glasgow Chamber of Commerce events.

The New Media Breakfast Glasgow is on the 26th March at No.29,
Royal Exchange Square, Glasgow.

You can book your place below.


COMPLIMENTARY FOR 29 MEMBERS

This event is complimentary to 29 Members - If you are a member you
should email Malcolm to reserve your place.

I look forward to seeing you on the 26th.

2 comments:

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