Monday, January 11, 2010

New Media Breakfast Glasgow 29th January

Exploring the issues surrounding employee access and the use of social media as a communication tool.

We have been asked on numerous occasions in the latter part of 2009, and already in 2010, about allowing employees access to social networks at work; should they encourage employees to use social networking in connection with their business and, what are the potential pitfalls if they do?

There is no right or wrong answer to this; many factors will influence whether or not it is right for your business.  With this in mind, the next New Media Breakfast will explore the topic in order to help you make a more informed decision about allowing access and the use of social media in your business.

The meeting will be an open discussion with two or three very short presentations designed to help the process.  We are still formalising the exact content of each presentation however, we will structure them to help cover the following issues:

• Does enabling social networks in the workplace adversely affect productivity?
• What are the options if I do allow staff to use social networks?
• Are guidelines available?
• What are other organisations doing?
• What are the potential risks and rewards?
• Will it fit with other marketing activities?
• What does it cost?
• What are the common mistakes?
• Can you keep your brand off social media?

We don’t particularly want to focus too much on actual social media tools, they will change; this discussion is more about the principle of adopting social media as a communication tool.

There is little doubt you will continue to hear about social media in 2010 and you will probably be asking if, and when, it is right for your business; hopefully this New Media Breakfast will help you to focus on the issues you need to consider to make the right decision.

So, if you would like to be part of the discussion or, you simply want to hear what others think, come along on the 29th to No. 29, Royal Exchange Square, Glasgow.  We would like to see you there and we look forward to finding out the thoughts of business leaders, charitable organisations and the public sector about this extremely important issue.

To book your place click here and follow the payment details at the bottom of the page.

No.29 Members
If you are a 29 Member please email Malcolm with your name, company name and 29 membership number.

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