Sunday, October 29, 2006


Audio podcsats are like mini radio programmes. They are relatively simple to produce and can be downloaded very quickly.

CEO's have been quick to embrace podcasting, they realise the intimacy of delivering a message directly into a staff members ear has far more impact than a memo or email.

70% of cars sold now have some kind of mp3 connection.

Ideal uses for audio podcasts include:

Corporate training and communication

News and events based content - business or leisure

Corporate newsletter in magazine chat show format

Conference content distribution - speaker presentations and conference round up

Whatever the use, it is an unquestionably effective way to communicate your message. Large corporations are already distributing pre-loaded, corporate branded iPod Nano's with their audio messages already installed.

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